Taking Your Talent to the Web : A Guide for the Transitioning Designer

Overview

This is an explicit and detailed guide, an intelligent “how-to” book for professionals. It lays the groundwork and creates context by exploring essential concepts, defines terms that may be new or unfamiliar, and then moves forward with practical software techniques. All the while it is building on the existing knowledge and experience of its professional design audience. Taking Your Talent to the Web is based on the Populi Curriculum in Web Communications Design, developed by Jeffrey Zeldman in cooperation with ...
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Overview

This is an explicit and detailed guide, an intelligent “how-to” book for professionals. It lays the groundwork and creates context by exploring essential concepts, defines terms that may be new or unfamiliar, and then moves forward with practical software techniques. All the while it is building on the existing knowledge and experience of its professional design audience. Taking Your Talent to the Web is based on the Populi Curriculum in Web Communications Design, developed by Jeffrey Zeldman in cooperation with Populi, Inc. and the Pratt Institute. The book's purpose is to guide traditional art directors and print designers as they expand their existing careers to include the new field of professional Web Design.
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Product Details

  • ISBN-13: 9780735710733
  • Publisher: Pearson Education
  • Publication date: 5/17/2001
  • Series: Voices That Matter Series
  • Pages: 448
  • Product dimensions: 7.06 (w) x 8.98 (h) x 0.81 (d)

Table of Contents

Introduction 1
Pt. I WHY? Understanding the Web 3
1 Splash Screen 5
2 Designing for the Medium 13
3 Where Am I? Navigation & Interface 69
Pt. II WHO: People, Parts, and Processes 109
4 How This Web Thing Got Started 111
5 The Obligatory Glossary 123
6 What Is a Web Designer, Anyway? 135
7 Riding the Project Life Cycle 147
Pt. III HOW: Talent Applied (Tools & Techniques) 173
8 HTML, the Building Blocks of Life Itself 175
9 Visual Tools 209
10 Style Sheets for Designers 253
11 The Joy of JavaScript 285
12 Beyond Text/Pictures 327
13 Never Can Say Goodbye 387
Index 403
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  • Anonymous

    Posted October 7, 2001

    Understanding Web design

    Count on Jeffrey Zeldman to clearly share his opinion accompanied with his humor. This is not the book for instructions on mark-up tags, style sheets, or interactive web pages. This one is different - it gives you a high-level understanding of the web and how to approach it and design for it.

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