Talent Is Not Enough: Business Secrets for Designers

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&> —Frank Maddocks, President, Maddocks & Company

 This comprehensive guide includes everything designers need—besides talent—to turn their artistic success into business success. You’ll find information on key issues facing designers from freelancing to the management of established design firms. A strong visual focus and to-the-point text take the fear factor out of learning about thorny business realities like staffing, ...

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More About This Book

Overview

&> —Frank Maddocks, President, Maddocks & Company

 This comprehensive guide includes everything designers need—besides talent—to turn their artistic success into business success. You’ll find information on key issues facing designers from freelancing to the management of established design firms. A strong visual focus and to-the-point text take the fear factor out of learning about thorny business realities like staffing, marketing, bookkeeping, intellectual property, and more. These smart business practices are essential to success in graphic, Web, and industrial design. Here are just a few of the things you’ll learn:
• How to get on the right career path
• How to market your services successfully
• The best way to determine pricing for your services
• How to avoid common legal pitfalls
• How to structure projects for success
• The secrets of successful teams
• How to sustain your business long-term


Talent Is Not Enough provides a big-picture context for these and other challenges and shares practical, real-world advice. The book is destined to become an essential resource for both students and working professionals in these areas and more:
• Design planning and strategy
• Corporate identity development
• Marketing communications
• Publication and editorial design
• Brand identity and packaging design
• Advertising and promotion design
• Motion graphics
• Environmental design
• Industrial design
• Interaction design


Talent Is Not Enough is an AIGA Design Press book published under Peachpit's New Riders imprint in partnership with AIGA.


BONUS
Watch for free chapters online!
www.talentisnotenough.com













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Editorial Reviews

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The Barnes & Noble Review
Few designers are natural-born businesspeople, project managers, or efficiency experts. Sadly unfair it may be, but these skills often make the difference between success and failure. Shel Perkins specializes in helping creative firms manage themselves better. (Now, there’s an enormous, high-value business niche!) In Talent Is Not Enough, he’s brought together the key insights and techniques every designer needs, whether they work from a spare room or a Madison Avenue cubicle.

This is the stuff nobody tells you. How to set rates as an independent contractor, or for your entire firm. How to work more productively with a sales rep. How to cope with the unique political challenges of being an in-house designer. What your bookkeeping records need to track. What insurance you actually do need. How to modify standard terms and conditions for your unique project. Use this book religiously: You’ll have more energy for what matters most -- creativity. Bill Camarda, from the June 2006 Read Only

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Product Details

  • ISBN-13: 9780321278791
  • Publisher: Peachpit Press
  • Publication date: 3/15/2006
  • Series: Voices That Matter Series
  • Pages: 386
  • Product dimensions: 5.82 (w) x 8.50 (h) x 0.80 (d)

Meet the Author

Shel Perkins is a graphic designer, management consultant and educator with nineteen years of experience in managing the operations of leading design firms in the U.S. and the U.K. He currently provides management consulting services to a range of creative firms in both traditional and new media. Shel writes the Professional Practice column for STEP magazine, the Design Business newsletter for AIGA, and the Design Firm Management column for Graphics.com. He has given presentations and workshops for many organizations, including IDSA, SEGD, HOW, ACD, Dynamic Graphics, STEP, Seybold, and the Graphic Artists Guild. He teaches courses in professional practices at the California College of the Arts, the Academy of Art in San Francisco, and the University of California. He has served on the national board of the Association of Professional Design Firms and has been honored as an AIGA Fellow “in recognition of significant personal and professional contributions to raising the standards of excellence within the design community.”
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