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From Barnes & NobleThe Barnes & Noble Review
Few designers are natural-born businesspeople, project managers, or efficiency experts. Sadly unfair it may be, but these skills often make the difference between success and failure. Shel Perkins specializes in helping creative firms manage themselves better. (Now, there’s an enormous, high-value business niche!) In Talent Is Not Enough, he’s brought together the key insights and techniques every designer needs, whether they work from a spare room or a Madison Avenue cubicle.
This is the stuff nobody tells you. How to set rates as an independent contractor, or for your entire firm. How to work more productively with a sales rep. How to cope with the unique political challenges of being an in-house designer. What your bookkeeping records need to track. What insurance you actually do need. How to modify standard terms and conditions for your unique project. Use this book religiously: You’ll have more energy for what matters most -- creativity. Bill Camarda, from the June 2006 Read Only