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Talk Normal: Stop the Business Speak, Jargon and Waffle [NOOK Book]

Overview

Tim Phillips has been a journalist for 20 years, and during that time he has been slowly driven crazy by bad spokespeople: the jargon, the evasiveness, the inability to make a point or to answer a direct question. Now that every company has a small army dedicated to communications, the problem seems to be getting worse. That's why we should stop thinking about spin and management, and start concentrating on talking like human beings. Is this ...
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Talk Normal: Stop the Business Speak, Jargon and Waffle

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Overview

Tim Phillips has been a journalist for 20 years, and during that time he has been slowly driven crazy by bad spokespeople: the jargon, the evasiveness, the inability to make a point or to answer a direct question. Now that every company has a small army dedicated to communications, the problem seems to be getting worse. That's why we should stop thinking about spin and management, and start concentrating on talking like human beings. Is this possible?

Talk Normal is an attempt to find out. Based on the author's blog, www.talknormal.co.uk it's full of excruciating examples of corporate jargon, and it will help you to steer a path to better communication, whilst coping with the worst excesses of management speak at work.
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Editorial Reviews

From the Publisher
Phillips...argues that we need to think clearly to write clearly.... The book's reader-friendly layout offers b&w photos, screenshots, and examples of ads, along with humorous illustrations, excerpts from interviews, and checklists."  — Book News, Inc.

Tim Phillips: 7 Iconic, Transparent, Empowering Business Buzzwords That Need To Die on Fast Company.

"…[H]is insights and advice are right on. …well worth reading to the end." - ForeWord Reviews

"Talk Normal is...invested in improving the effect our language has on others. Phillips gives a welcome reminder that our priority should lie with communicating what we actually mean, rather than trying to signal how impressive we are." — The Boston Globe  

"...[D]elightfully amusing." -Eleanor Bloxham, CNN Money

10 Office Buzz Words That We Can Live Without  

"Tim Phillips talks a lot of sense in Talk Normal." - Jo Evans

"Talk Normal is both a lot of fun and extremely practical at the same time. It will leave you laughing and thinking more clearly...Be sure to check it out." — Read the full 800-CEO-Read article here. 

"Talk Normal’s humorous examples, graphs and illustrations make this a very quick and enjoyable read. You’ll laugh along the way and will probably find yourself reaching for this book after frustrating presentations or meetings for a quick laugh... Talk Normal is a great read for those who are frustrated with business babble." --Grace Myers, FuelYourWriting.com

"This is the kind of book every manager in love with business jargon should be forced to read." —Emma De Vita, Management Today

"Journalist Tim Phillips …takes up the cudgel against jargon, "business speak" and perplexing political phrasemaking. …Some of the short chapters are hilarious, some are insightful …if you love language and grammar, getAbstract thinks you will be amused by his well-meaning rants." —getAbstract

Listen to podcasts from Tim Phillips:

33voices.com

American Management Association

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Product Details

  • ISBN-13: 9780749463656
  • Publisher: Kogan Page, Ltd.
  • Publication date: 9/3/2011
  • Sold by: Barnes & Noble
  • Format: eBook
  • Edition number: 1
  • Pages: 184
  • File size: 6 MB

Meet the Author

Tim Phillips has been a journalist for 20 years. He has written for publications such as The Wall Street Journal Europe and The Sunday Times. He writes the popular blog "Talk Normal" in an effort to combat the poor communication and corporate jargon in the workplace. He is the author of Knockoff and Fit to Bust and co-author of Scoring Points, all published by Kogan Page.

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Table of Contents

Foreword 
Introduction 
Talk Normal: why we bother 
The meaning of Talknormalism 
1. Trying to sound clever 
Jargon: can't live with it, can't live without it 
Catching jargon 
Say what you mean, mean what you say 
The problem of word obesity 
Deceived by weasels 
Talknormalise me 
2. Office life 
Work/life balance 
Things have changed around here 
How HR ruined your life 
What they say to you, and what they really mean 
Talknormalise me 
3. Mediocre media 
The old school 
The explainers 
The entertainers 
The socialisers 
Talknormalise me 
4. Tell and Sell 
Buy More S**t or We're All F**ked 
Happy talking 
Shiny new things 
The buzzword wars 
Talknormalise me 
Appendix: heroes of Talknormalism 
Ten books that help 
Ten websites that help

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Customer Reviews

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Sort by: Showing all of 2 Customer Reviews
  • Anonymous

    Posted December 4, 2014

    Waffles

    WAFFLES WAFFLES WAFFLES WAFFLES WAFFLES WAFFLES

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  • Anonymous

    Posted September 5, 2014

    Hunting grounds

    Kmd

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