Talk Up Your Book: How to Sell Your Book Through Public Speaking, Interviews, Signings, Festivals, Conferences, and More

Overview

The most powerful tool in your book promotion toolkit is your personality. The fact is that personality sells books. Readers want a relationship with authors of the books they read. If you aren’t a celebrity or a world-known author, it is up to you to create that relationship. Finally, here’s a book that tells you how to develop a greater rapport with your readers, and thus SELL MORE BOOKS through more effective live presentations, well-attended book signings, successful book festival experiences, and more ...

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Talk Up Your Book: How to Sell Your Book Through Public Speaking, Interviews, Signings, Festivals, Conferences, and More

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Overview

The most powerful tool in your book promotion toolkit is your personality. The fact is that personality sells books. Readers want a relationship with authors of the books they read. If you aren’t a celebrity or a world-known author, it is up to you to create that relationship. Finally, here’s a book that tells you how to develop a greater rapport with your readers, and thus SELL MORE BOOKS through more effective live presentations, well-attended book signings, successful book festival experiences, and more personalized social media techniques. Learn how to get speaking gigs at conferences and how to land and more expertly handle radio, TV, and Internet interviews. 

This book will teach you how to: 

 ·        Find and create speaking opportunities at appropriate venues
 ·        Handle yourself skillfully in front of an audience
 ·        Eliminate your noodle knees
 ·        Improve your speaking skills
 ·        Improve and protect your speaking voice
 ·        Come up with speech topics for fiction and nonfiction books
 ·        Organize workshops and present them on your own
 ·        Get publicity for your presentations
 ·        Land speaking gigs at conferences
 ·        Form a bond with audience members
 ·        Write a pitch letter and press release
 ·        Create better handouts and use them more effectively
 ·        Develop better communication skills
 ·        Attract more people to your book signings
 ·        Sell more books at book festivals 

 If you’re ready to take your book promotion to the next level, this thorough guide is for you!

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Product Details

  • ISBN-13: 9781581159226
  • Publisher: Skyhorse Publishing
  • Publication date: 11/1/2012
  • Pages: 320
  • Product dimensions: 6.00 (w) x 8.90 (h) x 0.60 (d)

Meet the Author

Patricia Fry has almost forty years of experience as a career writer. She is the author of more than thirty-one books, most of which relate to writing and publishing, and has contributed hundreds of articles to magazines and newsletters such as Writer’s Digest, the Los Angeles Times, and the Artist’s Magazine. Fry established her own publishing company, Matilija Press, in 1983, and is the executive director of the Small Publishers, Artists, and Writers Network (SPAWN).
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Table of Contents

Introduction vii

Chapter 1 Personality Sells Books 1

What Can You Gain as an Author-Speaker? 10

Is Public Speaking for You? 13

Chapter 2 Build Your Author's Platform through Public Speaking 21

Generate and Use Audience/Student Feedback 23

Put Your Platform to Work 26

Chapter 3 Locate and Create Speaking Opportunities 29

Start Speaking Locally 34

Design an Intriguing Pitch Letter 38

Sample Pitch Letters 39

When You Get the Call to Speak 41

Chapter 4 Set Up Your Own Speaking Events 47

Take Your Book and Your Program Out of Town 50

Gear Up for Back-of-the-Room Sales .54

Chapter 5 How to Prepare for a Speaking Engagement 63

Prepare, But be Flexible 67

Write a More Effective Speech 70

Improve and Maintain Your Speaker's Voice 72

Chapter 6 It's Time to Face Your Audience 79

The Confidence Factor 82

Comfort Control—Yours and Theirs 85

To Use or Not to Use Props 87

The Question and Answer Session 89

You Can't Plan for Every Possibility 91

Timing is Almost Everything 94

Chapter 7 Public Speaking Tips for Authors 97

Public Speaking Rule Breakers 102

Public Speaking Tips 104

Basic Podium Protocol 112

How Does an Author Rehearse for a Speech? 113

Chapter 8 Establish a Greater Rapport

With Your Audience 119

Help Audience Members Form a Bond 121

How to Reach the Most Reluctant Student 126

Chapter 9 What's an Author to Say? 135

How to Create Presentation Topics Based on Your Book 141

Presentation Tips for the Nonfiction Book Author 143

What Can You Say about Your Book of Fiction? 148

Intriguing and Outrageous Venues for Novelists 152

Have Fun Talking About Your Children's Book 153

The Awkward Truth in Your Writing and Speaking 157

Chapter 10 How to Entice People to Attend Your Presentations 159

Obscure and Outrageous Seasonal Prompts 164

Write an Effective Press Release 165

Post-Event Publicity 167

Let the World Know You are a Speaker 168

Chapter 11 The Successful Author Book Signing 173

You are Not J.K. Rowling 173

The Festive and Fun Book Launch Party 176

Speak at Book Signings 178

Major Bookstores Versus Independent Bookstores 181

How to Get Invited to do a Book Signing 183

Book Signing Tips 184

The Demonstration Presentation 187

The Ebook Signing 189

Chapter 12 Speak at Conferences on Your Book Topic 191

The Typical Tradeshow 197

What Can You Expect as a Conference Presenter? 198

A Workshop Versus a Speech 203

How to Get Your Materials to the Site 204

Your Amazing Handouts 286

Sample Contact Letter 208

Sample Résumé Or Bio 209

Chapter 13 Use Your Personality to Sell Books at Book Festivals 213

Tips for a More Successful Book Festival Experience 217

How to Prepare for a Book Festival 219

Chapter 14 When You Go on the Airwaves-Radio and TV 225

Prepare for Your Author Appearances Now 230

Chapter 15 Viable Virtual Speaking Opps 235

Basic Social Media 236

The Teleseminar 238

The Webinar 239

The Podcast 241

Skype 242

The Roundup 243

Blog Talk Radio 243

Your Awesome Author Interview 246

Locate Internet Publicity Opportunities 250

Chapter 16 Communication Counts: Talk About

Your Book Everywhere You Go 253

Your Elevator Speech 257

Develop Better Communication Skills 260

Open Up to Small Talk 265

Chapter 17 Get Paid to Speak 269

Speakers Organizations and Bureaus 277

Chapter 18 Resources for Budding and Expert Author-Speakers 281

Contributor Bios 287

Index 293

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