Tap into the Mobile Economy: The Appreneur's Guide to Developing Smartphone and Tablet Apps for Profit

Overview

Veteran Mobile Experts Rich Foreman and Dana Smith have collaborated together on "Tapping into the Mobile Economy." In this book, they draw upon their experience to provide a guide on how to create smartphone and tablet apps for profit. This book covers:
• Developing an Idea for an app
• The monetization of...
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Overview

Veteran Mobile Experts Rich Foreman and Dana Smith have collaborated together on "Tapping into the Mobile Economy." In this book, they draw upon their experience to provide a guide on how to create smartphone and tablet apps for profit. This book covers:
• Developing an Idea for an app
• The monetization of apps
• Finding a developer
• Marketing an app
• Developing a business plan
In addition, they provide resources on app development, current app guidelines for major mobile operating systems, and a tool to sketch out the wireframe for developing your app.
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Product Details

  • ISBN-13: 9780615756004
  • Publisher: Apptology Press
  • Publication date: 4/19/2013
  • Pages: 120
  • Product dimensions: 6.00 (w) x 9.00 (h) x 0.31 (d)

Meet the Author

Rich Foreman is the CEO and Co-Founder of Apptology. He leads Apptology with 15 years of experience in engineering, mobile application development and account management spending most of his career in the high tech industry which began at WebEx. Rich was instrumental in the product development, customer support and sales management process during his 11 years at WebEx before the $3.2 billion Cisco acquisition. Additionally, Rich is founder of iReadandLearn.com which is a publisher of mobile children's books and educational tools. Rich brings a wealth of experience in the mobile app development industry and he thrives on daily interaction with clients. Rich has a BS in Industrial Engineering from The University of Washington, a Master of Science in Public Administration from Troy State University and was a lieutenant in the Civil Engineer Corps for the US Navy.

Dana Smith is the Co-Founder & Chief Marketing Officer of Apptology. Dana has over 15 years of experience in strategy development, product marketing and mobile marketing initiatives working with technology start-ups and Silicon Valley industry leaders. Dana has led the execution of marketing efforts to drive sales traction and results and has extensive experience developing compelling content and initiating high-impact marketing campaigns on a global scale for mobile technology solutions. Dana is a champion of problem solving, brand establishment and go to market plan execution and is a master of creative ideas, collaboration for mutual benefit and relationship building. She holds a dual major with a Bachelor of Arts in Communications and Journalism from California State University, Sacramento; Has a CID in Design from Williams School of Design.

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