Target: Advocacy Groups and the Struggle over Entertainment Television / Edition 1

Target: Advocacy Groups and the Struggle over Entertainment Television / Edition 1

by Kathryn C. Montgomery
     
 

ISBN-10: 0195063201

ISBN-13: 9780195063202

Pub. Date: 04/28/1990

Publisher: Oxford University Press, USA

Offering the first book-length exploration of network television's relations with advocacy groups, Kathryn C. Montgomery presents a comprehensive picture of the impact of organized pressure on prime-time TV. She vividly describes, for example, how the Catholic Church campaigned against Maude's abortion on the TV show, Maude; how outraged actors mobilized a national

Overview

Offering the first book-length exploration of network television's relations with advocacy groups, Kathryn C. Montgomery presents a comprehensive picture of the impact of organized pressure on prime-time TV. She vividly describes, for example, how the Catholic Church campaigned against Maude's abortion on the TV show, Maude; how outraged actors mobilized a national protest against the portrayal of blacks in the TV miniseries, Beulah Land; and how the Moral Majority waged a sophisticated campaign to "clean up TV," by threatening to boycott advertisers.
Exposing the inner workings of network television as no other book has done, Montgomery's study demonstrates how behind-the-scenes struggles have shaped the images, messages, and values that enter people's homes every night. The book also raises critical questions about television's role in our society and its responsibility to the American public.

Product Details

ISBN-13:
9780195063202
Publisher:
Oxford University Press, USA
Publication date:
04/28/1990
Series:
Communication and Society Series
Edition description:
New Edition
Pages:
288
Product dimensions:
5.31(w) x 8.00(h) x 0.58(d)
Lexile:
1700L (what's this?)

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