Target: Advocacy Groups and the Struggle over Entertainment Television / Edition 1

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Overview

Offering the first book-length exploration of network television's relations with advocacy groups, Kathryn C. Montgomery presents a comprehensive picture of the impact of organized pressure on prime-time TV. She vividly describes, for example, how the Catholic Church campaigned against Maude's abortion on the TV show, Maude; how outraged actors mobilized a national protest against the portrayal of blacks in the TV miniseries, Beulah Land; and how the Moral Majority waged a sophisticated campaign to "clean up TV," by threatening to boycott advertisers.
Exposing the inner workings of network television as no other book has done, Montgomery's study demonstrates how behind-the-scenes struggles have shaped the images, messages, and values that enter people's homes every night. The book also raises critical questions about television's role in our society and its responsibility to the American public.

Based on six years of research and interviews, this book exposes the inner workings of television as none other before.

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Product Details

  • ISBN-13: 9780195063202
  • Publisher: Oxford University Press, USA
  • Publication date: 3/28/1990
  • Series: Communication and Society Series
  • Edition description: New Edition
  • Edition number: 1
  • Pages: 288
  • Lexile: 1700L (what's this?)
  • Product dimensions: 5.31 (w) x 8.00 (h) x 0.58 (d)

Meet the Author

Kathryn C. Montgomery teaches Film and Television at the University of California, Los Angeles. She has written for various publications, including the Journal of Communication and Columbia Journalism Review.

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