- Shopping Bag ( 0 items )
Yet, most small business owners have little or no marketing background and are intimidated by the thought ...
Ships from: Chatham, NJ
Usually ships in 1-2 business days
Yet, most small business owners have little or no marketing background and are intimidated by the thought of putting a plan to paper. This step-by-step guide takes the mystery out of marketing and shows reader how to test the market, determine buying trends and build customer loyalty.
|Ch. 1||How to Survey the Market||3|
|Ch. 2||Protecting Your Idea||9|
|Ch. 3||The Use of Questionnaires||23|
|Ch. 4||Testing the Market||37|
|Ch. 5||Evaluating the Competition||43|
|Ch. 6||Finding Your Target Market||51|
|Ch. 7||Product or Service||63|
|Ch. 12||Customer Service||125|
|Ch. 13||Customer Satisfaction||129|
|Resources for Small Business||141|
|Glossary of Marketing Terms||159|