Target Marketing for the Small Business: Researching, Reaching and Retaining Your Target Market

Target Marketing for the Small Business: Researching, Reaching and Retaining Your Target Market

by Linda Pinson, Jerry A. Jinnett
     
 

A solid marketing plan is an essential ingredient for success in any business. Yet, most small business owners have little or no marketing background and are intimidated by the thought of putting a plan to paper. This step-by-step guide takes the mystery out of marketing and shows reader how to test the market, determine buying trends and build customer loyalty.See more details below

Overview

A solid marketing plan is an essential ingredient for success in any business. Yet, most small business owners have little or no marketing background and are intimidated by the thought of putting a plan to paper. This step-by-step guide takes the mystery out of marketing and shows reader how to test the market, determine buying trends and build customer loyalty.

Product Details

ISBN-13:
9780936894515
Publisher:
Kaplan Publishing
Publication date:
10/01/1993
Edition description:
2nd ed
Pages:
176

Customer Reviews

Average Review:

Write a Review

and post it to your social network

     

Most Helpful Customer Reviews

See all customer reviews >