Target Marketing: Researching, Reaching, and Retaining Your Target Market

Target Marketing: Researching, Reaching, and Retaining Your Target Market

by Linda Pinson, Jerry A. Jinnett
     
 
A solid marketing plan is an essential ingredient for success in any business. Yet, most small business owners have little or no marketing background and are intimidated by the thought of putting a plan to paper. This step-by-step guide takes the mystery out of marketing and shows reader how to test the market, determine buying trends and build customer loyalty.

Overview

A solid marketing plan is an essential ingredient for success in any business. Yet, most small business owners have little or no marketing background and are intimidated by the thought of putting a plan to paper. This step-by-step guide takes the mystery out of marketing and shows reader how to test the market, determine buying trends and build customer loyalty.

Product Details

ISBN-13:
9781574100273
Publisher:
Dearborn Publishing Group, Inc.
Publication date:
05/28/1996
Edition description:
3rd ed
Pages:
166
Product dimensions:
8.50(w) x 10.93(h) x 0.44(d)

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