Target Marketing: Researching, Reaching, and Retaining Your Target Marketby Linda Pinson, Jerry A. Jinnett
A solid marketing plan is an essential ingredient for success in any business. Yet, most small business owners have little or no marketing background and are intimidated by the thought of putting a plan to paper. This step-by-step guide takes the mystery out of marketing and shows reader how to test the market, determine buying trends and build customer loyalty.
- Dearborn Publishing Group, Inc.
- Publication date:
- Edition description:
- 3rd ed
- Product dimensions:
- 8.50(w) x 10.93(h) x 0.44(d)
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