Tasting the Good Life: Wine Tourism in the Napa Valley [NOOK Book]

Overview

Five million visitors a year travel to California's Napa Valley to
experience the good life: to taste fine wines, eat fine food, and immerse themselves
in other sophisticated pleasures while surrounded by bucolic beauty. Tourism is the
world's largest employer, and tourists today want to experience the ...

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Tasting the Good Life: Wine Tourism in the Napa Valley

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Overview

Five million visitors a year travel to California's Napa Valley to
experience the good life: to taste fine wines, eat fine food, and immerse themselves
in other sophisticated pleasures while surrounded by bucolic beauty. Tourism is the
world's largest employer, and tourists today want to experience the world through
all five senses. Tasting the Good Life tells the story of Napa tourism through the
words of the tourists who visit and the men and women who provide the products and
services they rely on. The stories of 17 people -- from winemaker to vineyard
manager, from celebrity chef to wait staff, from hot air balloonist to masseuse --
provide extraordinary insight into this new form of tourism and its impact on an
iconic American place.

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Editorial Reviews

Winesworld's Magazine

"An excellent book for all tourists, winery managers, and city or region planners." —Winesworld's Magazine, August, 2011

Midwest Book Review

"Tasting the Good Life is a fine study of wine and what it offers people, highly recommended." —Midwest Book Review, August 2011

Napa Valley Register

"Tasting the Good Life is an interesting and readable consideration of what tourists are doing to us—and what we think of ourselves." —Napa Valley Register, October 6, 2011

Rue Ziegler

"Opens a new chapter on California's celebrated Napa Valley...presenting
both the economic benefits to, and the negative social impacts on, those
who live and work in 'Eden'." —Rue Ziegler, California Heritage Research Group

Clay Gregory

"Even-handed and thorough....Well done!" —Clay Gregory, CEO, The Napa Valley Destination Council

Susan Jakab

"I just finished it, and am recommending it to all our friends who are interested in wine. It's a wonderful book—I learned a lot. It has everything: an interesting subject, broadly treated; good design and good editing; a sense of humor; smoothly written oral histories by pros. And, best of all, the Gmelches have written a book with intellectual heft that's accessible to the general reader." —Susan Jakab, retired editor, Johns Hopkins University

Michaela Rodeno

"Because of its natural beauty, temperate climate, and fine wines, Napa Valley is a major attraction for visitors.... This book offers a look at how wine tourism in Napa Valley developed, how it affects the local population, and what the future might hold. It is a fascinating read." —Michaela Rodeno, retired CEO, St. Supery Winery

Nelson Graburn

"This ethnography is a winner. Written by Napa Valley insiders George and Sharon Gmelch, it reveals both sides of the renowned wine tourism industry, paying attention to the visitors and to the voices of key local people. Tourism scholars and wine and food tourists alike will find it enlightening." —Nelson Graburn, University of California, Berkeley

From the Publisher
"Opens a new chapter on California's celebrated Napa Valley...presenting
both the economic benefits to, and the negative social impacts on, those
who live and work in 'Eden'." —Rue Ziegler, California Heritage Research Group

"This ethnography is a winner. Written by Napa Valley insiders George and Sharon Gmelch, it reveals both sides of the renowned wine tourism industry, paying attention to the visitors and to the voices of key local people. Tourism scholars and wine and food tourists alike will find it enlightening." —Nelson Graburn, University of California, Berkeley

"Tasting the Good Life is an interesting and readable consideration of what tourists are doing to us—and what we think of ourselves." —Napa Valley Register, October 6, 2011

"I just finished it, and am recommending it to all our friends who are interested in wine. It's a wonderful book—I learned a lot. It has everything: an interesting subject, broadly treated; good design and good editing; a sense of humor; smoothly written oral histories by pros. And, best of all, the Gmelches have written a book with intellectual heft that's accessible to the general reader." —Susan Jakab, retired editor, Johns Hopkins University

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Product Details

  • ISBN-13: 9780253001580
  • Publisher: Indiana University Press
  • Publication date: 6/16/2011
  • Sold by: Barnes & Noble
  • Format: eBook
  • Pages: 288
  • File size: 2 MB

Meet the Author

George Gmelch is Professor of Anthropology at the University of San
Francisco and Roger Thayer Stone Professor of Anthropology at Union College. He is
author of 11 books and numerous articles, many of which have appeared in the New
York Times, Washington Post, Psychology Today, Society, and Natural
History.

Sharon Bohn Gmelch is Professor of Anthropology at the
University of San Francisco and Union College. She is author of 7 books, including
Nan: The Life of an Irish Travelling Woman, The Tlingit Encounter with Photography,
and Tourists and Tourism.

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Table of Contents

Introduction: Tasting the Good Life1. The Napa Valley--a Brief History2.
The Tourism of Taste3. Consuming Place: Napa's Culinary Terroir4. From Vine to
Wine<INDENT>Vineyard Foreman: Juan
Martinez<INDENT>Vineyard Manager: Jim
Lincoln<INDENT>Winemaker: Pam Starr5. Touring and
Tasting<INDENT>Wine Educator: Ellen Flora<INDENT>Tasting
Room Consultant: Craig Root<INDENT>Tasting Room Server: Jim
McCullough<INDENT>Salonnier: Shawn LaRue<INDENT>Wine
Tour Guide: Don Partier6. Food and Fine Dining<INDENT>The French
Laundry: Thomas Keller<INDENT>The Front of the House: Salvador
Aguilara and Josefina Gonzales<INDENT>Napa Valley Cooking School:
Barbara Alexander<INDENT>From Back to Front of the House: Edgar
Bonilla7. Napa's Other Pleasures<INDENT>Wine Train: Melodie
Hilton<INDENT>Massage: Claude Smith<INDENT>Hot Air
Ballooning: Joyce Bowen<INDENT>Bike Tours: Brad
Dropping<INDENT>Art Gallery: Paul Thoren8. Tourism, Quality of Life,
and the Future of NapaAcknowledgmentsNotesGlossaryBibliographyIndex


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