Team Rodent: How Disney Devours the Worldby Carl Hiaasen
"Disney is so good at being good that it manifests an evil; so uniformly efficient and courteous, so dependably clean and conscientious, so unfailingly entertaining that it's unreal, and therefore is an agent of pure wickedness. . . . Disney isn't in the business of exploiting Nature so much as striving to improve upon it, constantly fine-tuning God's… See more details below
"Disney is so good at being good that it manifests an evil; so uniformly efficient and courteous, so dependably clean and conscientious, so unfailingly entertaining that it's unreal, and therefore is an agent of pure wickedness. . . . Disney isn't in the business of exploiting Nature so much as striving to improve upon it, constantly fine-tuning God's work."
from TEAM RODENT
How Disney Devours America
"Revulsion is good. Revulsion is healthy. Each of us has limits, unarticulated boundaries of taste and tolerance, and sometimes we forget where they are. Peep Land is here to remind us; a fixed compass point by which we can govern our private behavior. Because being grossed out is essential to the human experience; without a perceived depravity, we'd have nothing against which to gauge the advance or decline of culture; our art, our music, our cinema, our books. Without sleaze, the yardstick shrinks at both ends. Team Rodent doesn't believe in sleaze, however, nor in old-fashioned revulsion. Square in the middle is where it wants us all to be, dependable consumers with predictable attitudes. The message, never stated but avuncularly implied, is that America's values ought to reflect those of the Walt Disney Company, and not the other way around."
Who could have known, when Uncle Walt left us for that Magic Kingdom in the sky, that his minions would join ranks, mousestepping in his name across the literal and figurative American landscape to establish an empire that will last a thousand years, all the while trading on the trusted Disney name, and the visions of sweetness and light it conjures, to consolidate their holdings? Strength through joy, indeed. Certainly the farmers in central Florida whose land, beginning in the mid-'60s, was being snapped up at $200 an acre by buyers careful to keep the Disney name hush-hush (lest real estate prices shoot up) couldn't have foreseen Disney's master plan. Not true of the Florida legislators who, after Disney revealed itself and its intentions, went to outrageous lengths to secure the money Mickey could pour into their state. Hiaasen, in addition to being one of our best popular novelists, is a longtime investigative reporter with the Miami Herald, and he details goings on that would do the con men and sleazebags in his mysteries proud.
To ensure it landed Disney, Florida created the Reedy Creek Improvement District, a geographical district that comprises Disney World and its surrounding lands. The effect is to allow Disney to operate as an autonomous district. The supervisory board is elected by landowners (the Disney corporation), and since there is no voting population to speak of, the corporation is free to call the shots, to establish its own zoning laws, to pressure the state Assembly to allocate money for its sewage treatment rather than allot the dough to another county's proposed low-income housing. And it's free to refuse to obey state law -- it refused, for instance, to hand over the manual of Disney's security force after a member of that force engaged in a high-speed chase that ended in the death of 18-year-old Robb Sipkema, whose only apparent transgression had been horsing around at night on company property. Though the security force works for Reedy Creek, a public entity, Disney's lawyers succeeded in convincing a worm by the name of Judge Belvin Perry Jr. that relevant files were private property.
Hiaasen details Disney's talent for asserting its presence to gain the trust of officials or the public and then absenting itself at the first whiff of trouble. When a housing development promoted by Disney was found, after Hurricane Andrew blew it off the map in 1992, to have had incredibly shoddy workmanship, Disney succeeded in persuading the court to leave its name out of the class-action suit that followed, the reasoning being that a jury could assume the pockets on Mickey's shorts went awfully deep.
If you've ever read one of Hiaasen's mysteries, you know he can be killingly funny (if you haven't read one, for God's sake, stop wasting time with this). Team Rodent is a swift, hilarious read. At one point, Hiaasen fantasizes about breaking into Disney World to populate its lake with a truckload of hungry bull gators. His conscience precludes this -- he's afraid a gator might get hurt.
But the laughs shouldn't disguise that there is a serious and complex subject here, the same one addressed in the early "X-Files" episodes and "The Truman Show": the ability of power to create its own reality. And since power does everything it can to convince us that the reality it creates is benevolent, people who insist on the facts -- no matter how outlandish those facts seem -- can easily be dismissed as cranks. "Disney is so good at being good," Hiaasen writes, "that it manifests an evil; so uniformly efficient and courteous, so dependably clean and conscientious, so unfailingly entertaining that it's unreal, and therefore is an agent of pure wickedness. Imagine promoting a universe in which raw Nature doesn't fit because it doesn't measure up." People do not want to believe that, because it's selling Mickey and Donald, an obscenely large conglomerate actually behaves like one. But has any company that has set its sights on transforming the way the world looks, and going about that master plan with autonomy, ever summed up its philosophy any more honestly than "It's a Small World After All"? And isn't it about time to change the name of that tune to "Mickey Über Alles"? Salon Aug. 5, 1998
Read an Excerpt
Three decades after it began bulldozing the cow patures and draining the marshes of rural Orlando, Disney stands as by far the most powerful private entity in Florida; it goes where it wants, does what it wants,
gets what it wants. It's our exalted mother teat, and you can hear the sucking from Tallahassee all the way to Key West.
The worst damage isn't from the Walt Disney World Resort itself (which is undeniably clean, well operated, and relatively safe) or even from the tourists (although an annual stampede of forty million Griswolds cannot help but cut an untidy swath). The absolute worst thing Disney did was to change how people in Florida thought about money; nobody had ever dreamed there could be so much. Bankers, laywers, real-estate salesmen,
hoteliers, restauranteurs, farmers, citrus growerseveryone in Mickey's orb had to drastically recalibrate the concepts of growth, prosperity, and what was possible. Suddenly there were no limits. Merely by showing up,
Disney had dignified blind greed in a state pioneered by undignified greedheads. Everything the company touched turned to gold, so everyone in
Florida craved to touch or be touched by Disney. The gates opened, and in galloped fresh hordes. The cattle ranches, orange groves, and cypress stands of old Orlando rapidly gave way to an execrable panorama of suburuban blight.
One of the great ironies upon visiting Disney World is the wave of relief that overwhelms you upon entering the placerelief to be free of the nerve-shattering traffic and the endless ugly sprawl. By contrast the
Disney resort seems like a verdant sanctuary. That was the plan, of courseTeam Rodent left the park buffered with thousands of unspoiled acres, to keep the charmless roadside schlock at bay.
As Orlando exploded, business leaders (and therefore politicians)
throughout the rest of Florida watched and plotted with envy. Everyone conspired for a cut of the Disney action, meaning overflow. The trick was to catch the tourists after they departed the Magic Kingdom: induce them to rent a car and drive someplace else and spend what was left of their vacation money. This mad obsession for sloppy seconds has paid off big-time. By the year 2000, the number of tourists visiting the Orlando area is expected to reach forty-six million annually. That's more than the combined populations of California and Pennsylvania storming into
Florida every year, an onslaught few places on earth could withstand.
Many Disney pilgrims do make time to search for auxiliary amusement in other parts of the state. High on the list are the southernmost chain of islands known as the Keys, where I live, and where only one road runs the length of the archipelago. Maybe you can appreciate my concern.
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