Techniques of Writing: Business Letters, Memos, and Reports / Edition 2by Courtland L. Bovee
Pub. Date: 01/01/1989
Publisher: Oxford University Press, USA
Techniques of Writing Business Letters, Memos, and Reports is a concise supplemental text covering the basics of effective business writing in these three essential areas. The text eases the job of teaching, as students are not only told what to do, they are shown, step-by-step. Short, applications-oriented exercises enable students to practice what they have… See more details below
Techniques of Writing Business Letters, Memos, and Reports is a concise supplemental text covering the basics of effective business writing in these three essential areas. The text eases the job of teaching, as students are not only told what to do, they are shown, step-by-step. Short, applications-oriented exercises enable students to practice what they have learned and allow instructors to pinpoint areas which require more work.
In this book, Courtland L. Bovee reveals the following secrets of successful writing that help students become better business writers:
* Action-oriented phrases that sell ideas and motivate others to do what you want them to do.
* Three words that can destroy favorable reactions to what you write.
* How to turn negative words into positive words.
* A simple formula that makes your writing more readable.
* How to keep your business associates and customers happyeven when you have to criticize, scold, or decline a request.
* Writing shortcuts that put across your ideas quickly and concisely.
* Writing tips that turn adversaries into friends. How to make written communication work for you instead of against you.
- Oxford University Press, USA
- Publication date:
- Edition description:
- Product dimensions:
- 8.30(w) x 5.30(h) x 0.30(d)
Table of Contents
Part I: Principles of Written Communication
Write to People Make Reading Easy Style Is A Help
Correcting Faults in Technique
Strong words Familiar Words Short Words Concrete Words Active Words Camouflaged Words Technical Words Unnecessary Words
Replaceable Phrases Infinitive Substitutes Obsolete Phrases
Short Sentences Pompous Sentences Overloaded Sentences Undue Enthusiasm Crowded-Together Sentences Hedging Sentences Pronoun Starters Parallelism Awkward Pointers Misassembled Sentences
Paragraph Unity Topic Sentences Short Paragraphs
Part II. Principles of Writing Letters
Letter Writing Techniques
Types of Letters
Neutral Good News Bad News Persuasive
"You" Viewpoint Positive vs. Negative Viewpoint Euphemisms Confidence and Conviction Warmth Parallel Experience Good Manners
Image Company Image Letterheads Format
Part III: Principles of Writing Memorandums
Part IV: Principles of Writing Formal Reports
Types of Reports
Introduction Informational Examinational Analytical
Problem Determination Problem Factors
Research Methods Note-Taking
Data Grouping Outline Requirements
Title Fly Title Page Letter of Authorization Letter of Transmittal Table of Contents Synopsis Introduction Report Body Summary/Conclusions/Recommendations Appendixes Bibliography Index
The Data Base Logic Evaluation Attitudes Checking Interpretation Procedure
Believability Viewpoint Coherence Style Excerpts Footnotes Bibliography
Illustrations and Tables
Plan Location General Mechanics Tables
Physical Presentation Typing Special Formats
Part V: Principles of Writing Informal Reports
Part VI: Appendixes
A. References for Business Writers
B. Skill-Building Writing Exercises
C. Checklist of Wordy and Trite Expressions
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