Table of Contents
Chapter 1 "Shaping the New Presidential Campaign"
John Allen Hendricks and Lynda Lee Kaid
Chapter 2 "From Soundbite to Textbite: Election ’08 Comments on Twitter"
Chapter 3 "The Web 2.0 Election: Voter Learning in the 2008 Presidential
Terri L. Towner and David A. Dulio
Chapter 4 "Evaluating Candidate E-Mail Messages in the 2008 U.S. Presidential Campaign"
Andrew Paul Williams and Evan Serge
New Voices and New Voters
Chapter 5 "Campaign 2008: Comparing YouTube, Social Networking and Other Media Use Among Younger and Older Voters"
Paul Haridakis and Gary Hanson
Chapter 6 "When Bloggers Attack: Examining the Effect of Negative Citizen-Initiated Campaigning in the 2008 Presidential Election"
Timothy Fung, Emily Vraga, and Kjerstin Thorson
Chapter 7 "New Voices and New Voters: Ethno-Technology in Reactions to
Candidate Messages in the 2008 Campaign"
Hyun Jung Yun, Amy Jasperson, and Sindy Chapa
New Technologies and New Voices in Debates
Chapter 8 "CNN’s Dial Testing of the Presidential Debates: Parameters of Discussion in Tech Driven Politics"
Rita Kirk and Dan Schill
Chapter 9 "New Media’s Contribution to Presidential Debates"
Pamela Jo Brubaker
Chapter 10 "The Biden-Palin 2008 Vice Presidential Debate: An Examination of Gender and Candidate Issue Expertise"
Mitchell S. McKinney and Mary C. Banwart
Media Representations and Voter Engagement
Chapter 11 "Just a Hockey Mom with a Gun: Competing Views of Sarah Palin on CNN and FOX"
Maridith Dunton Miles, Lynda Lee Kaid, and Kendall Sharp
Chapter 12 "International Coverage of the U.S. Presidential Campaign: Obamamania Around the World"
David Painter, Eisa Al Nashmir, Jesper Strömbäck, Juliana Fernandes, Zheng Xiang, and Ji Young Kim