Technological Innovation: Oversights and Foresights

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The capacity for technology businesses to grow and change with the times is linked to how these businesses develop and market technological innovations. Despite the importance of technological changes for corporate vitality, there are documented instances of corporations failing to capitalize on technological opportunities. Innovation outcome is contingent upon a match between a firm's internal capabilities and its external context. Technological Innovation addresses specific ways in which the slim odds of corporate success can be enhanced. It analyzes why companies choose certain new technologies, from a technological, economic, and institutional perspective. Based on multidisciplinary research on technological choice, the book bridges research and practice to provide an enlightening and practical study.

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Product Details

  • ISBN-13: 9780521084727
  • Publisher: Cambridge University Press
  • Publication date: 10/14/2008
  • Pages: 396
  • Product dimensions: 6.00 (w) x 8.90 (h) x 1.10 (d)

Table of Contents

1 Technological innovation: Oversights and foresights 3
2 On flipping coins and making technology choices: Luck as an explanation of technological foresight and oversight 13
3 Technological choices and the inevitability of errors 20
4 Rational entrepreneurs or optimistic martyrs? Some considerations on technological regimes, corporate entries, and the evolutionary role of decision biases 41
5 Cognition and capabilities: Opportunities seized and missed in the history of the computer industry 71
6 Changing the game of corporate research: Learning to thrive in the fog of reality 95
7 Environmental determinants of work motivation, creativity, and innovation: The case of R&D downsizing 111
8 Local rationality, global blunders, and the boundaries of technological choice: Lessons from IBM and DOS 129
9 On the dynamics of forecasting in technologically complex environments: The unexpectedly long old age of optical lithography 147
10 Three faces of organizational learning: Wisdom, inertia, and discovery 167
11 Organizational entrepreneurship in mature-industry firms: Foresight, oversight, and invisibility 181
12 Minimizing technological oversights: A marketing research perspective 214
13 Firm capabilities and managerial decision making: A theory of innovation biases 233
14 Organization responsiveness to environmental shock as an indicator of organizational foresight and oversight: The role of executive team characteristics and organizational context 260
15 Technological innovation, learning, and leadership 279
16 Risky Lessons: Conditions for organizational learning 306
17 Exploiting enthusiasm: A case study of applied theories of innovation 325
18 Beating the odds: Towards a theory of technological innovation 345
Author Index 355
Subject Index 361
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