Technology at the Margins: How IT Meets the Needs of Emerging Markets

Technology at the Margins: How IT Meets the Needs of Emerging Markets

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by Sailesh Chutani, Jessica Rothenberg Aalami, Akhtar Badshah
     
 

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Technology at the Margins

Information and communication technologies (ICTs) have revolutionized our lives by changing the way we live, play, work, communicate, learn, manage our finances, and stay healthy—just think of life without Facebook, cell phones, or email! But the majority of the world's people—the four billion at the bottom of the global

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Overview

Technology at the Margins

Information and communication technologies (ICTs) have revolutionized our lives by changing the way we live, play, work, communicate, learn, manage our finances, and stay healthy—just think of life without Facebook, cell phones, or email! But the majority of the world's people—the four billion at the bottom of the global economic pyramid living on less than $2 a day—remain largely unable to benefit from the ICT revolution, mainly due to its irrelevance to their needs and the high cost of technology in relation to their purchasing power. What if we could change all this? What impact would it have on reducing poverty and improving lives? What barriers need to be overcome before this can happen?

A close-up look at the emergence of a new global ethos of innovation, Technology at the Margins is a wake-up call for every international corporation eager to remain competitive through accessible, affordable, and relevant ICTs. Take a look at just a few of the areas discussed here, as well as examples of ICTs that are already creating new market opportunities and changing the futures of entire populations:

  • Health education—mobile ovulation alert services
  • Disease surveillance and information gathering—a camera-phone microscope powerful enough to diagnose malaria and tuberculosis
  • ICT in the classroom—Intel-powered Classmate PC, a rugged laptop for kids and Microsoft's Windows Multipoint Server for schools
  • Microfinancing—meeting the financial needs of poor households through affordable drip irrigation technologies
  • Minimizing the impact of natural disasters—wireless sensor networks that provide early flood detection in underserved countries

Reflecting the authors' diverse backgrounds in engineering, science, business, architecture, education, and economic geography, Technology at the Margins challenges today's global companies to reframe their uses of existing technologies with innovative new ones that make a difference in social and economic development.

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Product Details

ISBN-13:
9780470639979
Publisher:
Wiley
Publication date:
12/07/2010
Series:
Microsoft Executive Leadership Series, #22
Pages:
166
Product dimensions:
6.20(w) x 9.10(h) x 0.90(d)

Meet the Author

SAILESH CHUTANI is the cofounder and CEO of Mobisante, Inc. where his goal is to democratize access to healthcare by making diagnostics affordable and accessible. He was formerly a senior director for external research at Microsoft where he pioneered open innovation and funded seminal work in mHealth and technology for the emerging markets. Chutani has also held leadership roles in growing new businesses and products within companies such as Hewlett-Packard, Oracle, Microsoft, and Transarc Corporation.

JESSICA ROTHENBERG AALAMI is the Managing Director of the Gobee Group. Her teams provide research insights and field expertise to global businesses, governments, practitioners and their partners. As a research scholar affiliated with the University of California, Berkeley Roundtable on the International Economy (BRIE), she works extensively in social and economic development and global corporate social responsibility (GlobalCSR). She holds degrees in economic geography and international political economy.

AKHTAR BADSHAH is a Senior Director of Global Community Affairs at Microsoft, where he administers the company's global community investment and employee programs. He also manages the Microsoft Unlimited Potential Community Technology Skills Program, a global initiative designed to help narrow the technology skills gap; and Technology for Social Good that supports nonprofits with their technology needs. Badshah has been in the field of community development for over twenty-five years in various capacities in academia, nonprofits, and business.

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