Technology Entrepreneurship: Creating, Capturing, and Protecting Value by Thomas N. Duening, Robert A. Hisrich, Michael A. Lechter | | Hardcover | Barnes & Noble
Technology Entrepreneurship: Creating, Capturing, and Protecting Value

Technology Entrepreneurship: Creating, Capturing, and Protecting Value

by Thomas N. Duening
     
 

ISBN-10: 0123745020

ISBN-13: 2900123745025

Pub. Date: 10/01/2009

Publisher: Elsevier Science

Recognizing the unique needs of the technology startup, Duening focuses on intellectual property development, funding, and marketing/selling more than other texts in this market. Extensive use of technology examples, case studies, and assignments keeps the book relevant and motivating for engineering students. A full supplements package, including instructor manual

Overview

Recognizing the unique needs of the technology startup, Duening focuses on intellectual property development, funding, and marketing/selling more than other texts in this market. Extensive use of technology examples, case studies, and assignments keeps the book relevant and motivating for engineering students. A full supplements package, including instructor manual and lecture notes, makes it easy to get the course up and running.

* Rich in case studies, examples, and in-chapter elements that focus on the challenges of launching and operating a technology venture
• In-depth examination of intellectual property development, valuation, deal structuring, and equity preservation, issues of most relevance to technology start-ups
• Extensive discussion of technology management and continuous innovation as a competitive advantage
• Addresses the issue of leading, managing, motivating, and compensating technical workers
• More time on the fundamentals of marketing and selling, as these are elements of entrepreneurshipcommonly most neglected by engineers and scientists

Product Details

ISBN-13:
2900123745025
Publisher:
Elsevier Science
Publication date:
10/01/2009
Edition description:
New Edition
Pages:
590

Table of Contents

Part I: Business & Economics: A Crash Course
1. Fundamentals of Business
2. Fundamentals of Economics
3. Technology Entrepreneurship in the Global Economy
Part II: Legal Structure & Capital
4. Legal Structure and Equity Distribution
5. Raising Capital & Deal Structuring
6. Exit Strategies & Return on Investment
Part III: Intellectual Property and Contracts
7. Intellectual Property Management & Protection
8. Contracts
9. Negotiating Contracts
Part IV: Technology Venture Strategy and Operations
10. Launching Technology Ventures
11. Going to Market and Distribution Strategies
12. Financial Management & Control
13. Venture Management & Leadership
Part V: Managing Risk & Career Development
14. Venture Risk Management
15. Managing Your Entrepreneurial Career

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