Technology Strategy for Managers and Entrepreneurs / Edition 1

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Overview

This book emphasizes how the future manager can use strategic management of innovation and technology to enhance firm performance.

This book covers the evolution of technology, meeting consumer needs, capturing values generated from investments, development of technology strategy, and implementation of the strategy.

This book is designed to teach professionals in business, engineering, and science how to use the strategic management of innovation to enhance firm performance.

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Product Details

  • ISBN-13: 9780131879324
  • Publisher: Prentice Hall
  • Publication date: 4/18/2008
  • Series: Pearson Custom Business Resources Series
  • Edition description: New Edition
  • Edition number: 1
  • Pages: 432
  • Sales rank: 681,149
  • Product dimensions: 8.00 (w) x 9.70 (h) x 1.00 (d)

Table of Contents

Chapter 1: Introduction
Section A: Understanding Technological Change
Chapter 2: Technology Evolution
Chapter 3: Technology Adoption and Diffusion
Chapter 4: Sources of Innovation
Section B: Coming up with Innovations
Chapter 5: Selecting Innovation Projects
Chapter 6: Customer Needs
Chapter 7: New Product Development
Section C: Benefiting from Innovation
Chapter 8: Patents
Chapter 9: Trade Secrets, Trademarks, and Copyrights

Chapter 10: Capturing Value from Innovation
Chapter 11: Competitive Advantage in High Tech Industries
Chapter 12: Technical Standards
Chapter 13: Strategy in Networked Industries
Section D: Formulating Technology Strategy
Chapter 14: Collaboration Strategies
Chapter 15: Strategic Human Resource Management of Technical Professionals
Chapter 16: Organization Structure for Technology Strategy

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