Technology Transfer: Making the Most of Your Intellectual Property

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Overview

Martin Sproale is a mild-mannered assistant postmaster who lives with his mother, has dinner with his would-be fiancee once a week, and bicycles dutifully to work every morning. Martin has only one unconventional hobby: He is obsessed with the life of Ernest Hemingway, his brilliant and macho alter ego. His hobby is confined to collecting memorabilia and reading every biography he can find, until an ambitious outsider, Nick Marshall, is appointed postmaster over his head. Slick and self-assured, Nick steals Martin's girlfriend and decides to modernize the friendly local office by firing dedicated but elderly employees and privatizing the business. Suddenly, gentle Martin is faced with a choice: meekly accept his defeat as he always has, or fight for what he believes in, as his hero would. Aided by an American scholar writing a thesis about the women in Hemingway's life, Martin begins to explore his own passionate side. As the pair delves deeper and deeper into Hemingway's psyche and plots Martin's revenge, they learn that there is a man behind every mouse - and a little bit of Hemingway in all of us.
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Editorial Reviews

From the Publisher
"...clear and readable...Practically all aspects of the TT process are covered...all the information supplied helps the researcher's understanding of the TT process..." The Biochemist

"...recommended reading for scientists having research with potential commercial application." Journal of Medicinal Chemistry

"Neil Sullivan has written a marvelous book. Sullivan has used his extensive experience in pharmaceuticals, biotechnology, and university techonology transfer to put together a very extensive treatise on patenting intellectual property, licensing, starting a company, financing start-ups and commercializing products. Some of the real gems in this book are how to write a business plan, strategies for successful negotiations and an excellent primer on financing and investment....[S]hould be mandatory reading for any entrepreneur. The discussion on creating and nurturing a company culture is excellent." Keith Redenbaugh, Journal of Food Biochemistry

"Neil Sullivan has written a marvelous book." Keith Redenbaugh, Journal of Food Biochemistry

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Product Details

  • ISBN-13: 9780521460668
  • Publisher: Cambridge University Press
  • Publication date: 5/28/2006
  • Pages: 236
  • Product dimensions: 5.98 (w) x 8.98 (h) x 0.67 (d)

Table of Contents

Prologue
Acknowledgements
1 Bringing your technology to market 1
2 So do you really have something of value? 5
3 The first steps towards commercialisation of your technology 39
4 The difficult problem of valuation of intellectual property 59
5 Developing your ideas 71
6 The licensing option 91
7 Forming your own company 111
8 Financing the business start up 148
9 Making your technology a commercial success 179
10 Conclusion 197
App. 1 Business terminology 205
App. 2 Useful addresses 209
App. 3 Sources of marketing device 216
App. 4 Suggested reading 219
Index 220
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