Technology Transfer: Making the Most of Your Intellectual Property

Hardcover (Print)
Buy New
Buy New from
Used and New from Other Sellers
Used and New from Other Sellers
from $50.00
Usually ships in 1-2 business days
(Save 72%)
Other sellers (Hardcover)
  • All (6) from $50.00   
  • New (3) from $81.70   
  • Used (3) from $50.00   


Martin Sproale is a mild-mannered assistant postmaster who lives with his mother, has dinner with his would-be fiancee once a week, and bicycles dutifully to work every morning. Martin has only one unconventional hobby: He is obsessed with the life of Ernest Hemingway, his brilliant and macho alter ego. His hobby is confined to collecting memorabilia and reading every biography he can find, until an ambitious outsider, Nick Marshall, is appointed postmaster over his head. Slick and self-assured, Nick steals Martin's girlfriend and decides to modernize the friendly local office by firing dedicated but elderly employees and privatizing the business. Suddenly, gentle Martin is faced with a choice: meekly accept his defeat as he always has, or fight for what he believes in, as his hero would. Aided by an American scholar writing a thesis about the women in Hemingway's life, Martin begins to explore his own passionate side. As the pair delves deeper and deeper into Hemingway's psyche and plots Martin's revenge, they learn that there is a man behind every mouse - and a little bit of Hemingway in all of us.
Read More Show Less

Editorial Reviews

From the Publisher
"...clear and readable...Practically all aspects of the TT process are covered...all the information supplied helps the researcher's understanding of the TT process..." The Biochemist

"...recommended reading for scientists having research with potential commercial application." Journal of Medicinal Chemistry

"Neil Sullivan has written a marvelous book. Sullivan has used his extensive experience in pharmaceuticals, biotechnology, and university techonology transfer to put together a very extensive treatise on patenting intellectual property, licensing, starting a company, financing start-ups and commercializing products. Some of the real gems in this book are how to write a business plan, strategies for successful negotiations and an excellent primer on financing and investment....[S]hould be mandatory reading for any entrepreneur. The discussion on creating and nurturing a company culture is excellent." Keith Redenbaugh, Journal of Food Biochemistry

"Neil Sullivan has written a marvelous book." Keith Redenbaugh, Journal of Food Biochemistry

Read More Show Less

Product Details

  • ISBN-13: 9780521460668
  • Publisher: Cambridge University Press
  • Publication date: 5/28/2006
  • Pages: 236
  • Product dimensions: 5.98 (w) x 8.98 (h) x 0.67 (d)

Table of Contents

1 Bringing your technology to market 1
2 So do you really have something of value? 5
3 The first steps towards commercialisation of your technology 39
4 The difficult problem of valuation of intellectual property 59
5 Developing your ideas 71
6 The licensing option 91
7 Forming your own company 111
8 Financing the business start up 148
9 Making your technology a commercial success 179
10 Conclusion 197
App. 1 Business terminology 205
App. 2 Useful addresses 209
App. 3 Sources of marketing device 216
App. 4 Suggested reading 219
Index 220
Read More Show Less

Customer Reviews

Be the first to write a review
( 0 )
Rating Distribution

5 Star


4 Star


3 Star


2 Star


1 Star


Your Rating:

Your Name: Create a Pen Name or

Barnes & Review Rules

Our reader reviews allow you to share your comments on titles you liked, or didn't, with others. By submitting an online review, you are representing to Barnes & that all information contained in your review is original and accurate in all respects, and that the submission of such content by you and the posting of such content by Barnes & does not and will not violate the rights of any third party. Please follow the rules below to help ensure that your review can be posted.

Reviews by Our Customers Under the Age of 13

We highly value and respect everyone's opinion concerning the titles we offer. However, we cannot allow persons under the age of 13 to have accounts at or to post customer reviews. Please see our Terms of Use for more details.

What to exclude from your review:

Please do not write about reviews, commentary, or information posted on the product page. If you see any errors in the information on the product page, please send us an email.

Reviews should not contain any of the following:

  • - HTML tags, profanity, obscenities, vulgarities, or comments that defame anyone
  • - Time-sensitive information such as tour dates, signings, lectures, etc.
  • - Single-word reviews. Other people will read your review to discover why you liked or didn't like the title. Be descriptive.
  • - Comments focusing on the author or that may ruin the ending for others
  • - Phone numbers, addresses, URLs
  • - Pricing and availability information or alternative ordering information
  • - Advertisements or commercial solicitation


  • - By submitting a review, you grant to Barnes & and its sublicensees the royalty-free, perpetual, irrevocable right and license to use the review in accordance with the Barnes & Terms of Use.
  • - Barnes & reserves the right not to post any review -- particularly those that do not follow the terms and conditions of these Rules. Barnes & also reserves the right to remove any review at any time without notice.
  • - See Terms of Use for other conditions and disclaimers.
Search for Products You'd Like to Recommend

Recommend other products that relate to your review. Just search for them below and share!

Create a Pen Name

Your Pen Name is your unique identity on It will appear on the reviews you write and other website activities. Your Pen Name cannot be edited, changed or deleted once submitted.

Your Pen Name can be any combination of alphanumeric characters (plus - and _), and must be at least two characters long.

Continue Anonymously

    If you find inappropriate content, please report it to Barnes & Noble
    Why is this product inappropriate?
    Comments (optional)