Technology Ventures: From Idea to Enterprise / Edition 1

Hardcover (Print)
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Product Details

  • ISBN-13: 9780072853537
  • Publisher: McGraw-Hill Companies, The
  • Publication date: 7/9/2004
  • Edition number: 1
  • Pages: 688
  • Product dimensions: 7.50 (w) x 9.40 (h) x 1.20 (d)

Meet the Author

Richard C. Dorf is Professor of Electrical Engineering and Professor of Management at the University of California, Davis. He is author of Introduction to Electric Circuits (7th Ed.), Modern Control Systems (10th Ed.), Handbook of Electrical Engineering (3rd Ed.), Handbook of Engineering (2nd Ed.), and Handbook of Technology Management. He is the co-founder of six technology firms and was recently elected a Fellow Member in The American Society for Engineering Education (ASEE)in recognition of his outstanding contributions to the Society.

Tom Byers is Professor of Management Science and Engineering at Stanford University and founder of the Stanford Technology Ventures Program, which is dedicated to accelerating high-technology entrepreneurship education and creating scholarly research on technology-based firms. After receiving his Ph.D. from UC Berkeley, Tom spent over a decade in leadership positions in technology companies including Symantec Corporation. His teaching awards include Stanford's highest honor in 2005 and three national awards for entrepreneurship educators.

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Table of Contents

Section I

1 Capitalism and the Technology Entrepreneur

2 The Opportunity, the Entrepreneur, and the Business Summary

3 Building Competitive Advantage

4 Creating Strategy

5 Technology, Innovation, and Timing

Section II

6 Risk, Return, and Product Design

7 Corporate Technology Ventures

8 Creating New Ventures and the Business Plan

9 Building Knowledge and Learning in a New Enterprise

10 Name, Legal Formation, and Intellectual Property

Section III

11 The Marketing and Sales Plan

12 The New Enterprise Organization

13 Acquiring, Organizing, and Managing Resources

14 Acquisitions, Mergers, and Global Business

15 The Management of Operations

Section IV

16 The Profit and Harvest Plan

17 The Financial Plan

18 Sources of Capital

19 Presenting the Plan and Negotiating the Deal

20 Leading the New Technology Venture to Success

Appendix A Business Plans

Appendix B Cases

Appendix C Glossary

Appendix D Information on the Internet
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