TechTV's Starting an Online Business

Overview

Author Frank Fiore gives the reader a foundation for starting an online business. The book is divided into 5 parts. It starts with an explanation of e-commerce, what to sell, how to sell it, how to plan it and where to find the money to fund it. Then it gives the reader the basics of setting up shop on the Web, where to host it, some e-commerce Dos and Don'ts, and how to take orders and ship them. Finally, it will cover the essentials of marketing and promoting their new business. The book is organized in such a ...

See more details below
Available through our Marketplace sellers.
Other sellers (Paperback)
  • All (19) from $1.99   
  • New (7) from $2.73   
  • Used (12) from $1.99   
Close
Sort by
Page 1 of 1
Showing All
Note: Marketplace items are not eligible for any BN.com coupons and promotions
$2.73
Seller since 2009

Feedback rating:

(2619)

Condition:

New — never opened or used in original packaging.

Like New — packaging may have been opened. A "Like New" item is suitable to give as a gift.

Very Good — may have minor signs of wear on packaging but item works perfectly and has no damage.

Good — item is in good condition but packaging may have signs of shelf wear/aging or torn packaging. All specific defects should be noted in the Comments section associated with each item.

Acceptable — item is in working order but may show signs of wear such as scratches or torn packaging. All specific defects should be noted in the Comments section associated with each item.

Used — An item that has been opened and may show signs of wear. All specific defects should be noted in the Comments section associated with each item.

Refurbished — A used item that has been renewed or updated and verified to be in proper working condition. Not necessarily completed by the original manufacturer.

New
2001-08-19 Paperback 1 New 0789725649 Ships Within 24 Hours. Tracking Number available for all USA orders. Excellent Customer Service. Upto 15 Days 100% Money Back Gurantee. Try ... Our Fast! ! ! ! Shipping With Tracking Number. Read more Show Less

Ships from: Bensalem, PA

Usually ships in 1-2 business days

  • Canadian
  • International
  • Standard, 48 States
  • Standard (AK, HI)
  • Express, 48 States
  • Express (AK, HI)
$14.02
Seller since 2010

Feedback rating:

(801)

Condition: New
PAPERBACK New 0789725649! ! ! ! BEST PRICES WITH A SERVICE YOU CAN RELY! ! !

Ships from: Philadelphia, PA

Usually ships in 1-2 business days

  • Canadian
  • International
  • Standard, 48 States
  • Standard (AK, HI)
  • Express, 48 States
  • Express (AK, HI)
$16.39
Seller since 2008

Feedback rating:

(18083)

Condition: New
Brand New, Perfect Condition, Please allow 4-14 business days for delivery. 100% Money Back Guarantee, Over 1,000,000 customers served.

Ships from: Westminster, MD

Usually ships in 1-2 business days

  • Canadian
  • International
  • Standard, 48 States
  • Standard (AK, HI)
$16.40
Seller since 2007

Feedback rating:

(23716)

Condition: New
BRAND NEW

Ships from: Avenel, NJ

Usually ships in 1-2 business days

  • Canadian
  • International
  • Standard, 48 States
  • Standard (AK, HI)
$17.01
Seller since 2014

Feedback rating:

(338)

Condition: New
PAPERBACK New 0789725649 XCITING PRICES JUST FOR YOU. Ships within 24 hours. Best customer service. 100% money back return policy.

Ships from: Bensalem, PA

Usually ships in 1-2 business days

  • Canadian
  • International
  • Standard, 48 States
  • Standard (AK, HI)
  • Express, 48 States
  • Express (AK, HI)
$17.01
Seller since 2015

Feedback rating:

(517)

Condition: New
PAPERBACK New 0789725649! ! KNOWLEDGE IS POWER! ! ENJOY OUR BEST PRICES! ! ! Ships Fast. All standard orders delivered within 5 to 12 business days.

Ships from: Southampton, PA

Usually ships in 1-2 business days

  • Canadian
  • International
  • Standard, 48 States
  • Standard (AK, HI)
  • Express, 48 States
  • Express (AK, HI)
$36.02
Seller since 2014

Feedback rating:

(6)

Condition: New
New

Ships from: Idyllwild, CA

Usually ships in 1-2 business days

  • Canadian
  • International
  • Standard, 48 States
  • Standard (AK, HI)
  • Express, 48 States
  • Express (AK, HI)
Page 1 of 1
Showing All
Close
Sort by
Sending request ...

Overview

Author Frank Fiore gives the reader a foundation for starting an online business. The book is divided into 5 parts. It starts with an explanation of e-commerce, what to sell, how to sell it, how to plan it and where to find the money to fund it. Then it gives the reader the basics of setting up shop on the Web, where to host it, some e-commerce Dos and Don'ts, and how to take orders and ship them. Finally, it will cover the essentials of marketing and promoting their new business. The book is organized in such a way that the reader can quickly find a topic and get the information they need to set up their own online business.

Read More Show Less

Product Details

  • ISBN-13: 9780789725646
  • Publisher: Peachpit Press
  • Publication date: 7/16/2001
  • Series: TechTV Series
  • Pages: 349
  • Product dimensions: 8.86 (w) x 7.36 (h) x 0.74 (d)

Meet the Author

Frank Fiore is an e-business expert and consultant, and author of e-business books entitled The Complete IdiotÕs Guide to Starting an Online Business, e-Marketing Strategies, and Successful Affiliate Marketing for Merchants, all published by Macmillan/Que, and Dr. LivingstonÕs Online Shopping Safari Guidebook, published by Maximum Press. He has been involved with e-business from its inception on the Net and with his experience as an e-business expert and direct marketer of products, he knows e-business from both sides of the transaction. He is currently the Official Online Shopping Guide for About and has been interviewed for numerous TV and radio talk shows and print media on the subject of e-Business and online shopping.

Read More Show Less

Table of Contents

Introduction 1
Preface 6
I Staking Your Claim
1 Putting the 'e' in Commerce 9
2 Identifying a Need 17
3 WWW-Selling on the Wild and Wooly Web 27
4 Creating a Unique Selling Position 39
5 Planning Your Online Business 56
6 Getting the Dough 63
II Setting Up Shop
7 Getting Started - First Steps 79
8 Hosting Your Store for Free 91
9 Hosting with an ISP 101
10 Be Your Own Host 115
11 Building Your Web Store 125
III e-Commerce Basics
12 The 3 Cs of e-Commerce 145
13 Meeting the Customer's Expectations 165
14 The Seven Cardinal Sins of e-Commerce 181
IV Delivering the Goods
15 Taking the Order 191
16 Fulfillment and Shipping 205
17 Customer Service 217
V Promoting Your Online Business
18 Marketing Your e-Business 229
19 Speaking the Language of Net Advertising 249
20 Promoting Your Site for FREEI - From MeatSpace to CyberSpace 261
21 Contests, Give-Aways, and Promotions 273
22 PR - Getting the Word Out 281
23 Affiliate Marketing 291
24 Ten Ways to Drive Customers AWAY from Your Site 301
Glossary 307
App. A: Important Resources on the Web 317
App. B: Your e-Business Do List 329
Index 333
Read More Show Less

Customer Reviews

Be the first to write a review
( 0 )
Rating Distribution

5 Star

(0)

4 Star

(0)

3 Star

(0)

2 Star

(0)

1 Star

(0)

Your Rating:

Your Name: Create a Pen Name or

Barnes & Noble.com Review Rules

Our reader reviews allow you to share your comments on titles you liked, or didn't, with others. By submitting an online review, you are representing to Barnes & Noble.com that all information contained in your review is original and accurate in all respects, and that the submission of such content by you and the posting of such content by Barnes & Noble.com does not and will not violate the rights of any third party. Please follow the rules below to help ensure that your review can be posted.

Reviews by Our Customers Under the Age of 13

We highly value and respect everyone's opinion concerning the titles we offer. However, we cannot allow persons under the age of 13 to have accounts at BN.com or to post customer reviews. Please see our Terms of Use for more details.

What to exclude from your review:

Please do not write about reviews, commentary, or information posted on the product page. If you see any errors in the information on the product page, please send us an email.

Reviews should not contain any of the following:

  • - HTML tags, profanity, obscenities, vulgarities, or comments that defame anyone
  • - Time-sensitive information such as tour dates, signings, lectures, etc.
  • - Single-word reviews. Other people will read your review to discover why you liked or didn't like the title. Be descriptive.
  • - Comments focusing on the author or that may ruin the ending for others
  • - Phone numbers, addresses, URLs
  • - Pricing and availability information or alternative ordering information
  • - Advertisements or commercial solicitation

Reminder:

  • - By submitting a review, you grant to Barnes & Noble.com and its sublicensees the royalty-free, perpetual, irrevocable right and license to use the review in accordance with the Barnes & Noble.com Terms of Use.
  • - Barnes & Noble.com reserves the right not to post any review -- particularly those that do not follow the terms and conditions of these Rules. Barnes & Noble.com also reserves the right to remove any review at any time without notice.
  • - See Terms of Use for other conditions and disclaimers.
Search for Products You'd Like to Recommend

Recommend other products that relate to your review. Just search for them below and share!

Create a Pen Name

Your Pen Name is your unique identity on BN.com. It will appear on the reviews you write and other website activities. Your Pen Name cannot be edited, changed or deleted once submitted.

 
Your Pen Name can be any combination of alphanumeric characters (plus - and _), and must be at least two characters long.

Continue Anonymously
Sort by: Showing 1 Customer Reviews
  • Anonymous

    Posted November 26, 2002

    Excellent Information

    This book provided a high level approach to the nuts & bolts of an ecommerce business. I recommend this book to anyone considering the dive into ecommerce.

    Was this review helpful? Yes  No   Report this review
Sort by: Showing 1 Customer Reviews

If you find inappropriate content, please report it to Barnes & Noble
Why is this product inappropriate?
Comments (optional)