Telecom Convergence, 2/E / Edition 2by Steven Shepard
Pub. Date: 02/19/2002
Publisher: McGraw-Hill Professional Publishing
Here is a profit-making blueprint for advancement in the convergence marketplace and the first book to address all of the issues that telecom providersand customersmust confront to meet customer challenges. The book covers all aspects of telecommunications convergence,including not only the technologies themselves but the management,marketing,and business aspects of the telecommunications industry.
This new edition,featuring nearly 200 pages of revised material,details the toll convergence has taken on the industry,how the fleetest companies are responding to it,and presents a best practices guide to staying afloat. Delivering the right service,at the right time,regardless of the underlying technology has never been easier!
* Top Ten industry bestseller
* Provides a blueprint for surviving in the difficult,converged market
* Shows how smart companies are thriving
* Website provides monthly updates
HOW TO BRIDGE THE GAP BETWEEN TECHNOLOGY AND SERVICES
FEATURING ITS OWN REGULARLY UPDATED WEBSITE,TELECOM CONVERGENCE IS THE ONLY SURVIVAL MANUAL YOU NEED FOR THE BRAVE NEW WORLD OF TELECOM
In this new edition of Telecommunications Convergence,globally recognized telecom guru Steven Shepard gives you a life raft for the whirlpool of today's tech market. With the keen analytical skills and deep knowledge of the industry that have earned him marquee status at telecom conferences around the world,Shepard breaks down the key questions you must answer for your own company and career.
Steven Shepard predicted the current overcapacity,convergence shakeout,and downturn in telecom. Now,in this second edition,he givesyou nearly 300 new pages of solutions that workan almost entirely new book. With this information you and your company can surviveand even thrivein the challenging environment he forecast.
If you're serious about telecom,you need Shepard's technology,service,and management answers to the most critical questions you face:
* What survival strategies will work for my company?
* How do I build a company-sparing blueprint?
* Can management and network hierarchy changes improve the outcome?
* Capability: build or buy?
* What are the smart companies doing right now?
* And most important of allwhat's next?
Table of ContentsAcknowledgmentsForeword Preface INTRODUCTION Beginnings: What Do We Know? So, Why Did the Crash Occur? Evolution Aftermath The Pivot Point: Customer Value and How to Measure It So, What's the Answer? PART ONE: THE TECHNOLOGIES Introduction The Internet's Influence Is Far from Over The Software Industry Will Take on a More Critical Role as the Players Evolve Optical Technology Will Be the Next Big Techno-heroAgain The Functional Migration from the Core of the Network to the Edge is Underway In Spite of the Hype, 3G Wireless Doesn't Cut It Mobile Appliances Will Become a Significant Marketplace The Computer and Pheripheral Device Industry Segment Will Evolve in Strange and Wonderful Ways The Metro Environment Will Become a Powerful Marketplace in the Next Three to Five Years The Semiconductor Industry's Influence Will Grow Substantially and Products Will Become More Application Specific Network Management (NM) Will Take on an Increasingly Important Role (and more...)
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