Telecommunications: An Introduction to Electronic Media with Powerweb / Edition 9

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Overview

This concise, student-friendly text teaches the essentials of telecommunications. It is directed at all students as consumers of media, as well as at students who plan to be media producers. The first section of the text focuses on the various media forms (e.g. radio, the Internet), while the second section addresses the functions of media (programming, advertising, etc.); however, the various chapters may be read in any sequence, with the help of an effective glossary that defines all potentially unfamiliar terms.
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Product Details

  • ISBN-13: 9780073221588
  • Publisher: McGraw-Hill Companies, The
  • Publication date: 7/1/2005
  • Edition description: Older Edition
  • Edition number: 9
  • Pages: 458
  • Product dimensions: 7.40 (w) x 9.10 (h) x 0.74 (d)

Meet the Author

Lynne Schafer Gross is presently a Professor in the Department of Radio-TV-Film at California State University, Fullerton. She has written ten other textbooks and hundreds of magazine articles. In 1999 she was the recipient of the Frank Stanton Award for Distinguished Contribution to Electronic Media Education and in 1997 she received the Distinguished Education Service Award from the Broadcast Education Association. She is a past governor of the Academy of Television Arts and Sciences and has also chaired that organization’s Library Committee and Student Activities Committee. As Past President of the Broadcast Education Association she increased membership 24% and funding 59%. Professionally, she is currently Associate Producer for the video series “Journeys Below the Line” and in the past she was Director of Programming for Valley Cable TV and the producer of numerous radio and TV programs for public, commercial, and cable outlets. Her teaching and consulting have taken her to many countries including Malaysia, Swaziland, Estonia, Australia, Guyana, and Russia. Her doctorate is from UCLA.

Edward J. Fink (Ph.D., Indiana University, 1993) is Associate Professor and Chair of the Department of Radio-TV-Film at California State University, Fullerton. He regularly teaches the introductory course, for which this book is the primary text. He also teaches production and writing classes. His research interests relate to his teaching. He has published and presented papers about digital video in the classroom, music in primetime drama, and applying elements of drama to video production.

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Table of Contents

Table of Contents:

Prologue: The Significance of Telecommunications

Part I Electronic Media Forms

1
Radio

2
Broadcast Television

3
Cable and Satellite Television

4
Movies

5
The Internet

6
Other Forms of Telecommunications

7
International Electronic Media

Part II Electronic Media Functions

8
Business Practices

9
Programs

10
Laws and Regulations

11
Ethics and Effects

12
Advertising

13
Audience Feedback

14
Production, Distribution, and Exhibition

Epilogue
Careers in Telecommunications
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