Telecommunications: Radio, Television and Movies in the Digital Age with Free Student CD-ROM / Edition 8by Lynne Schafer S Gross
Pub. Date: 08/05/2002
Publisher: McGraw-Hill Companies, The
Telecommunications is divided into two main sections: Section I focuses on the various media forms (i.e. broadcast radio, cable television) and Section II focuses on/i>
This concise, student friendly text teaches the essentials of telecommunications. It is directed to all students as consumers of media, as well as to students who plan to be media producers.
Telecommunications is divided into two main sections: Section I focuses on the various media forms (i.e. broadcast radio, cable television) and Section II focuses on the functions of media (i.e. programming, advertising). The chapters may be read in any sequence (the glossary can help readers with unfamiliar terms if later chapters are read first).
- McGraw-Hill Companies, The
- Publication date:
- Edition description:
- Older Edition
- Product dimensions:
- 7.30(w) x 9.00(h) x 0.82(d)
Table of ContentsTable of Contents:Part I Electronic Media Forms 1 Broadcast Radio 2 Broadcast Television 3 Cable Television 4 DBS and the Internet 5 Other Forms of Telecommunications: Corporate and Personal 6 Movies 7 International Media Part II Electronic Media Functions 8 Business Practices 9 Programs 10 Laws and Regulations 11 Ethics and Effects 12 Advertising 13 Audience Feedback 14 Production and Distribution Epilogue Careers in Telecommunications
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