Telecommunications: Radio, Television and Movies in the Digital Age with Free Student CD-ROM / Edition 8

Telecommunications: Radio, Television and Movies in the Digital Age with Free Student CD-ROM / Edition 8

by Lynne Schafer S Gross
     
 

This concise, student friendly text teaches the essentials of telecommunications. It is directed to all students as consumers of media, as well as to students who plan to be media producers.

Telecommunications is divided into two main sections: Section I focuses on the various media forms (i.e. broadcast radio, cable television) and Section II focuses on

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Overview

This concise, student friendly text teaches the essentials of telecommunications. It is directed to all students as consumers of media, as well as to students who plan to be media producers.

Telecommunications is divided into two main sections: Section I focuses on the various media forms (i.e. broadcast radio, cable television) and Section II focuses on the functions of media (i.e. programming, advertising). The chapters may be read in any sequence (the glossary can help readers with unfamiliar terms if later chapters are read first).

Product Details

ISBN-13:
9780072562316
Publisher:
McGraw-Hill Companies, The
Publication date:
08/05/2002
Edition description:
Older Edition
Pages:
496
Product dimensions:
7.30(w) x 9.00(h) x 0.82(d)

Meet the Author

Table of Contents

Table of Contents:Part I Electronic Media Forms 1 Broadcast Radio 2 Broadcast Television 3 Cable Television 4 DBS and the Internet 5 Other Forms of Telecommunications: Corporate and Personal 6 Movies 7 International Media Part II Electronic Media Functions 8 Business Practices 9 Programs 10 Laws and Regulations 11 Ethics and Effects 12 Advertising 13 Audience Feedback 14 Production and Distribution Epilogue Careers in Telecommunications

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