Richard A. Gershon (Ph.D., Ohio University) is Professor of Telecommunications in the School of Communication at Western Michigan University. Dr. Gershon is co-founder of the Telecommunications Management program at the university, where he teaches courses in telecommunications management, law and policy and communication technology. He is the author of Telecommunications Management: Industry Structures and Planning Strategies (2001) and The Transnational Media Corporation: Global Messages and Free Market Competition, winner of the 1998 book of the year by the U.S. National Cable Television Museum. Dr. Gershon has twice been selected for teaching honors, including the Steven H. Coltrin Professor of the Year Award (2000) by the International Radio & Television Society (IRTS) and the Barry Sherman Award for Teaching Excellence (2001) by the Management and Economics division of the Association for Education in Journalism and Mass Communication (AEJMC).
Contents: Preface. Part I:The Telecommunications Industry Structure. Telecommunications Economics I: Principles of Market Structure, Conduct, Pricing, and Growth. Broadcast Management. Cable Television Management. Telecommunications Economics II: Principles of Public Utilities, Common Carrier Services, and Information Carriage. Telephone Management. J.M. Kayany, The Internet. Transnational Media and Telecommunications. Part II:Management and Planning Strategies. Telecommunications Management. R. Rightmire, Telecommunications and Leadership. R. Rizutto, M. Wirth, Telecommunications and Financial Management. S.M Chan-Olmsted, R.A. Gershon, Telecommunications Marketing. Telecommunications and Strategic Planning. Appendix: The IRTS Case Study Series.