Televised Presidential Debates: Advocacy in Contemporary America / Edition 1

Televised Presidential Debates: Advocacy in Contemporary America / Edition 1

by Steven Brydon, Susan A. Hellweg, Michael Pfau, Steven R. Brydon
     
 

ISBN-10: 0275936228

ISBN-13: 9780275936228

Pub. Date: 01/13/1992

Publisher: Greenwood Publishing Group, Incorporated

Televised debates between the nominees of the two major parties have become standard fare in contemporary presidential election campaigns. The authors of this important volume maintain that television has altered the very nature of presidential debates profoundly, that the demands of television have dictated the structure and formats of contemporary debates, and

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Overview

Televised debates between the nominees of the two major parties have become standard fare in contemporary presidential election campaigns. The authors of this important volume maintain that television has altered the very nature of presidential debates profoundly, that the demands of television have dictated the structure and formats of contemporary debates, and that the visual content of presidential debates plays an important role in the way that candidates exercise influence in televised debates. This important work employs a television perspective in examining the sponsorship, formats, nature, and impacts of presidential debates, stressing the 1960, 1976, 1980, 1984, and 1988 debates. The authors assert that in order to understand contemporary political debates, one must understand how television communicates and exercises influence in this context.

Hellweg, Pfau, and Brydon integrate contemporary theory and research about the television medium and influence with extensive research on presidential debates. Specific topics include how presidential debates have evolved as a function of the participation of the broadcast industry, how debates are structured to fit the demands of the television medium, how candidates' verbal messages must be tailored to the medium, how candidates' visual messages are defined through the medium, and the persuasive effects of mediated debates. Televised Presidential Debates will be particularly useful to scholars and students of political communication, campaigns and elections, and mass media.

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Product Details

ISBN-13:
9780275936228
Publisher:
Greenwood Publishing Group, Incorporated
Publication date:
01/13/1992
Series:
Praeger Series in Political Communication
Pages:
200
Product dimensions:
6.00(w) x 9.20(h) x 0.40(d)

Table of Contents

Series Foreword by Robert E. Denton, Jr.

Preface

History of Television Involvement in Presidential Debates

The Structure of Presidential Debate Formats

The Verbal Dimension of Presidential Debates

The Visual Dimension of Presidential Debates

The Impacts of Presidential Debates

Conclusions

References

Appendix

Author Index

Subject Index

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