Television Advertising and Televangelism: Discourse Analysis of Persuasive Language

Television Advertising and Televangelism: Discourse Analysis of Persuasive Language

by Rosemarie Schmidt, Joseph F. Kess
     
 

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The research reported in this volume attempts to refine our understanding of persuasive messages of television advertising by studying the role of language in persuasion in two ways. First, it comprises an attempt to refine our understanding of how language might function in persuasion by examining relevant work from a variety of related disciplines, potentially…  See more details below

Overview

The research reported in this volume attempts to refine our understanding of persuasive messages of television advertising by studying the role of language in persuasion in two ways. First, it comprises an attempt to refine our understanding of how language might function in persuasion by examining relevant work from a variety of related disciplines, potentially germane either in terms of their theoretical approaches to the process or in terms of the actual linguistic techniques which they have suggested as enhancing the persuasive impact of a message. Second, a comparative study was undertaken in order to test the generalizability of the linguistic features found to characterize persuasive language in television advertising.

Product Details

ISBN-13:
9781556190063
Publisher:
Benjamins, John Publishing Company
Publication date:
01/28/1987
Series:
Pragmatics & Beyond Series
Pages:
94

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