Television, AIDS and Risk: A Cultural Studies Approach to Health Communication

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Product Details

Table of Contents

Foreword
Tables
Figures
Abbreviations
Acknowledgments
I Television, AIDS and cultural analysis
1 Introduction 3
2 Interpreting television 14
II AIDS on television: text and context
3 Advertising aids 29
4 The 'AIDS body' in television drama 50
III Making AIDS television: expert cultures/production cultures
5 AIDS advertisements: the state/marketing interface 75
6 The 'three waves' of AIDS: intertexts and expertise 96
7 Pastoral space and commercial time: 'Sophie' in image, music and sound 114
IV Viewing AIDS television: audience response
8 Reading the 'Grim Reaper' 133
9 Reading the 'Testimonials' and 'Vox Pop Condom' 149
10 Reading 'Sophie' 176
11 Response in context: television and AIDS education 202
Conclusion 216
References 224
Index 231
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