Television and New Media: Must-Click TV / Edition 1

Television and New Media: Must-Click TV / Edition 1

by Jennifer Gillan
     
 

ISBN-10: 0415802385

ISBN-13: 9780415802383

Pub. Date: 08/26/2010

Publisher: Taylor & Francis

We watch TV on computers, phones, and other mobile devices; television is now online as much as it is "on air." Television and New Media introduces readers to the ways that new media technologies have transformed contemporary broadcast television production, scheduling, distribution, and reception practices. Drawing upon recent examples including Lost, 24,

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Overview

We watch TV on computers, phones, and other mobile devices; television is now online as much as it is "on air." Television and New Media introduces readers to the ways that new media technologies have transformed contemporary broadcast television production, scheduling, distribution, and reception practices. Drawing upon recent examples including Lost, 24, and Heroes, this book examines the ways that television programming has changed—transforming nearly every TV series into a franchise, whose on-air, online, and on-mobile elements are created simultaneously and held together through a combination of transmedia marketing and storytelling. Television studios strive to keep their audiences in constant interaction with elements of the show franchise in between airings not only to boost ratings, but also to move viewers through the different divisions of a media conglomerate.

Organized around key industrial terms—platforming, networking, tracking, timeshifting, placeshifting, schedule-shifting, micro-segmenting, and channel branding this book is essential for understanding how creative and industrial forces have worked together to transform the way we watch TV.

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Product Details

ISBN-13:
9780415802383
Publisher:
Taylor & Francis
Publication date:
08/26/2010
Edition description:
New Edition
Pages:
328
Product dimensions:
6.00(w) x 8.90(h) x 0.70(d)

Table of Contents

Introduction: It’s Network TV

  1. Fan Tracking, Targeting, and Interaction from the Web to the WB
  2. Timeshifting, Circumvention, and Flow on Fox
  3. Placeshifting , Schedule-shifting, and the Long-arc Serial on ABC
  4. Branding, Synergy, and Product Integration on NBC

Conclusion:

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