Television, Audiences and Cultural Studies [NOOK Book]


A multi-faceted exploration of audience research, in which Morley draws on a rich body of empirical work to examine the emergence, development and future of audience research.
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Television, Audiences and Cultural Studies

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A multi-faceted exploration of audience research, in which Morley draws on a rich body of empirical work to examine the emergence, development and future of audience research.
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Product Details

  • ISBN-13: 9780203398357
  • Publisher: Routledge
  • Publication date: 12/10/1992
  • Series: Comedia Series
  • Sold by: Barnes & Noble
  • Format: eBook
  • File size: 2 MB

Table of Contents

Introduction 1
Pt. I Theoretical frameworks 43
1 Television audience research: a critical history 45
2 Psychoanalytic theories: texts, readers and subjects 59
Pt. II Class, ideology and interpretation 73
3 Interpreting television: the Nationwide audience 75
4 The 'Nationwide' Audience: a critical postscript 119
Pt. III Gender, domestic leisure and viewing practices 131
5 Research development: from 'decoding' to viewing context 133
6 The gendered framework of family viewing 138
7 From Family Television to a sociology of media consumption 159
Pt. IV Methodological issues 171
8 Towards an ethnography of the television audience 173
Pt. V Television, technology and consumption 199
9 Domestic communication: technologies and meanings 201
10 The consumption of television as a commodity 213
11 Private worlds and gendered technologies 221
Pt. VI Between the private and the public 249
12 The construction of everyday life: political communication and domestic media 251
13 Where the global meets the local: notes from the sitting-room 270
Notes 290
Bibliography 297
Index 311
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