Television Disrupted: The Transition from Network to Networked TV

Television Disrupted: The Transition from Network to Networked TV

4.0 1
by Shelly Palmer
     
 

ISBN-10: 0240808649

ISBN-13: 9780240808642

Pub. Date: 04/11/2006

Publisher: Taylor & Francis

What's happening to the business of television? Television Disrupted: The Transition from Network to Networked Television will empower you to make informed business, career and investment choices by giving insights into the technologies, business rules and legal issues that are shaping the future. You'll learn about: Time-shifted and

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Overview

What's happening to the business of television? Television Disrupted: The Transition from Network to Networked Television will empower you to make informed business, career and investment choices by giving insights into the technologies, business rules and legal issues that are shaping the future. You'll learn about: Time-shifted and on-demand viewing, mobile video, file sharing, interactive and advanced media, advertising, copyright laws, paradigm shifts, parlor tricks and much, much more.

Product Details

ISBN-13:
9780240808642
Publisher:
Taylor & Francis
Publication date:
04/11/2006
Edition description:
1ST
Pages:
248
Product dimensions:
6.68(w) x 8.88(h) x 0.58(d)

Table of Contents

1: The Businesses of Television
2: Disrupting Television Using Existing Network Technologies
3: Internet
4: Existing Wireless Networks
5: Emerging Networks
6: Content, Storytellers, Gatekeepers and Related Skills
7: Networked Value Propositions
8: Media Consumption
9: Digital Rights Management and Copyright Laws
10: The Evolution of Advertising and Audience Measurement
11: Emerging Advertising Technologies
12: Television Disrupted

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Television Disrupted: The Transition from Network to Networked TV 4 out of 5 based on 0 ratings. 1 reviews.
Anonymous More than 1 year ago
Palmer did a great job of synthesizing a complex topic into a comprehensive primer on the state of today's media - both new and old. I would recommend this book to anyone working in a field impacted by the shifting sands of content-based media.