Television Disrupted: The Transition from Network to Networked TV / Edition 2

Television Disrupted: The Transition from Network to Networked TV / Edition 2

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by Shelly Palmer
     
 

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ISBN-10: 0979195632

ISBN-13: 9780979195631

Pub. Date: 10/31/2008

Publisher: York House Press


What's happening to the business of television? Television Disrupted: The Transition from Network to Networked Television, 2nd edition will empower you to make informed business, career, and investment choices by giving insights into the technologies, business rules, and legal issues that are shaping the future. You will learn about: broadband clouds,

Overview


What's happening to the business of television? Television Disrupted: The Transition from Network to Networked Television, 2nd edition will empower you to make informed business, career, and investment choices by giving insights into the technologies, business rules, and legal issues that are shaping the future. You will learn about: broadband clouds, mobile video, video snacking, time-shifted and on-demand viewing, file sharing, advertising, copyright laws, and much more. This is a book for media, entertainment, and telecommunications professionals.

Product Details

ISBN-13:
9780979195631
Publisher:
York House Press
Publication date:
10/31/2008
Edition description:
New Edition
Pages:
254
Product dimensions:
5.90(w) x 8.90(h) x 0.80(d)
Age Range:
18 Years

Table of Contents

Acknowledgements xi

About The Author xiii

Introduction xv

1 The Business of Television 1

2 Disrupting Television Using Existing Network Technologies 27

3 The Internet 41

4 Existing Wireless Networks 61

5 Emerging Networks 71

6 Content, Storytellers, Gatekeepers and Related Skills 87

7 Networked Value Propositions 103

8 Media Consumption 113

9 Digital Rights Management and Copyright Laws 135

10 The Evolution of Advertising and Audience Measurement 153

11 Emerging Advertising Technologies 171

12 Television Disrupted 179

Glossary 209

Cited Works 249

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Television Disrupted: The Transition from Network to Networked TV 4 out of 5 based on 0 ratings. 1 reviews.
Anonymous More than 1 year ago
Palmer did a great job of synthesizing a complex topic into a comprehensive primer on the state of today's media - both new and old. I would recommend this book to anyone working in a field impacted by the shifting sands of content-based media.