Television Disrupted: The Transition from Network to Networked TV / Edition 2

Television Disrupted: The Transition from Network to Networked TV / Edition 2

4.0 1
by Shelly Palmer
     
 

ISBN-10: 0979195632

ISBN-13: 9780979195631

Pub. Date: 10/31/2008

Publisher: York House Press


What's happening to the business of television? Television Disrupted: The Transition from Network to Networked Television, 2nd edition will empower you to make informed business, career, and investment choices by giving insights into the technologies, business rules, and legal issues that are shaping the future. You will learn about: broadband clouds,…  See more details below

Overview


What's happening to the business of television? Television Disrupted: The Transition from Network to Networked Television, 2nd edition will empower you to make informed business, career, and investment choices by giving insights into the technologies, business rules, and legal issues that are shaping the future. You will learn about: broadband clouds, mobile video, video snacking, time-shifted and on-demand viewing, file sharing, advertising, copyright laws, and much more. This is a book for media, entertainment, and telecommunications professionals.

Product Details

ISBN-13:
9780979195631
Publisher:
York House Press
Publication date:
10/31/2008
Edition description:
New Edition
Pages:
254
Product dimensions:
5.90(w) x 8.90(h) x 0.80(d)
Age Range:
18 Years

Table of Contents

1The businesses of television1
2Disrupting television using existing network technologies25
3Internet37
4Existing wireless networks53
5Emerging networks61
6Content, storytellers, gatekeepers and related skills75
7Networked value propositions91
8Media consumption99
9Digital rights management and copyright laws119
10The evolution of advertising and audience measurement135
11Emerging advertising technologies153
12Television disrupted161

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Television Disrupted: The Transition from Network to Networked TV 4 out of 5 based on 0 ratings. 1 reviews.
Anonymous More than 1 year ago
Palmer did a great job of synthesizing a complex topic into a comprehensive primer on the state of today's media - both new and old. I would recommend this book to anyone working in a field impacted by the shifting sands of content-based media.