Television Is the New Television: The Unexpected Triumph of Old Media in the Digital Age
Every day brings new headlines about the decline of traditional media powerhouses like Time Inc. and the triumph of digital native media like Buzzfeed and Politico. Old media giants like the New York Times are betting everything on their digital offerings to replace the shrinking revenue from traditional advertising. But the ugly truth, argues Michael Wolff, is that digital media isn't working for any content creator, old or new.




Wolff shows how the leaders in digital media, from the mighty platforms to brand name magazine and news sites, are now trying to become video producers and to effectively put themselves into the television business as distributors and programmers. Wolff predicts what will happen during the next few years of this gold rush and war for survival.
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Television Is the New Television: The Unexpected Triumph of Old Media in the Digital Age
Every day brings new headlines about the decline of traditional media powerhouses like Time Inc. and the triumph of digital native media like Buzzfeed and Politico. Old media giants like the New York Times are betting everything on their digital offerings to replace the shrinking revenue from traditional advertising. But the ugly truth, argues Michael Wolff, is that digital media isn't working for any content creator, old or new.




Wolff shows how the leaders in digital media, from the mighty platforms to brand name magazine and news sites, are now trying to become video producers and to effectively put themselves into the television business as distributors and programmers. Wolff predicts what will happen during the next few years of this gold rush and war for survival.
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Television Is the New Television: The Unexpected Triumph of Old Media in the Digital Age

Television Is the New Television: The Unexpected Triumph of Old Media in the Digital Age

by Michael Wolff

Narrated by Jonathan Yen

Unabridged — 5 hours, 54 minutes

Television Is the New Television: The Unexpected Triumph of Old Media in the Digital Age

Television Is the New Television: The Unexpected Triumph of Old Media in the Digital Age

by Michael Wolff

Narrated by Jonathan Yen

Unabridged — 5 hours, 54 minutes

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Overview

Every day brings new headlines about the decline of traditional media powerhouses like Time Inc. and the triumph of digital native media like Buzzfeed and Politico. Old media giants like the New York Times are betting everything on their digital offerings to replace the shrinking revenue from traditional advertising. But the ugly truth, argues Michael Wolff, is that digital media isn't working for any content creator, old or new.




Wolff shows how the leaders in digital media, from the mighty platforms to brand name magazine and news sites, are now trying to become video producers and to effectively put themselves into the television business as distributors and programmers. Wolff predicts what will happen during the next few years of this gold rush and war for survival.

Editorial Reviews

From the Publisher

Michael Wolff makes his living tweaking the big shots of the media, advertising, and technology. Sometimes they tweak back…
 
“A mindless jerk who’ll be first up against the wall when the revolution comes.”
Wonkette
 
“Possibly the bitchiest media bigfoot writing today.”
The New Republic
 
“He’s both needy and amoral enough to just, you know, insult people for attention.”
Gawker
 
“Far less circumspect – and sometimes more vicious – than other journalists.”
The New York Times
 
“Long a media provocateur, Wolff has optimized his barbed bitching for the Internet.”
New York magazine
 
“If the Web doesn’t kill journalism, Michael Wolff will.”
Salon
 
If you think that’s nasty, wait until Wolff’s enemies read Television is the New Television.

Product Details

BN ID: 2940170485765
Publisher: Tantor Audio
Publication date: 06/23/2015
Edition description: Unabridged

Read an Excerpt

Television, yesterday’s industry, will as likely be among the most opportunistic, cutthroat, and game changing industries of tomorrow—quite the place for every hotdog, thug, and slickster with heart and imagination. Who makes video, how it’s delivered and watched, how much it costs, and how much it makes—and who gets richest from it—is what’s unsettled now, all to be determined by greater and smaller battles.

Of course, such wars and industrial struggles are not waged on behalf of citizens or consumers. Not for my children or yours. The fact that it is the culture itself that is at stake—whether the medium will be dull or bright, of value or a waste—is just the more or less random and happenstance of this coming war of competing interests trying to check, dominate, or destroy each other.

(Continues…)



Excerpted from "Television Is the New Television"
by .
Copyright © 2017 Michael Wolff.
Excerpted by permission of Penguin Publishing Group.
All rights reserved. No part of this excerpt may be reproduced or reprinted without permission in writing from the publisher.
Excerpts are provided by Dial-A-Book Inc. solely for the personal use of visitors to this web site.

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