Television Network Daytime and Late-Night Programming, 1959-1989

Overview

" When did Queen for a Day air? How long did the soap opera The Edge of Night run? This reference work is a valuable companion to the author's two previous volumes Television Network Prime-Time Programming, (1989 and 2009), covering 1948 to 2007, and ... Weekend Programming, 1950-1990 (1992). Beginning with September 1959 and continuing to the fall of 1989, this work provides month-by-month early morning (Monday-Friday, 7-9 a.m.), daytime (Monday-Friday, 10-6) and late night (Monday-Friday, 11-2 a.m.) schedules for four national broadcasting

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Overview

" When did Queen for a Day air? How long did the soap opera The Edge of Night run? This reference work is a valuable companion to the author's two previous volumes Television Network Prime-Time Programming, (1989 and 2009), covering 1948 to 2007, and ... Weekend Programming, 1950-1990 (1992). Beginning with September 1959 and continuing to the fall of 1989, this work provides month-by-month early morning (Monday-Friday, 7-9 a.m.), daytime (Monday-Friday, 10-6) and late night (Monday-Friday, 11-2 a.m.) schedules for four national broadcasting networks (ABC, CBS, NBC and Fox). Schedules are presented in easy-to-understand, at-a-glance charts. Also included are a detailed listing of all network programming moves, including series premieres, cancellations and time slot moves, and a yearly recap of key programming moves.

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Editorial Reviews

Library Journal
Intended to complement the author's Television Network Prime-Time Pro gramming, 1948-1988 (McFarland, 1989), this work examines the nonprime-time hours of daytime and late-night TV. Comprehensive, month-by-month schedules are provided for ABC, CBS, NBC, and Fox, featuring ``schedule grid'' charts which allow time slot comparisons. An additional section specifies the strategy behind programming maneuvers (e.g., in 1966 ABC introduced The Newlywed Game hoping to parlay the success of their Dating Game ). Analysis and discussion are minimal, but the facts are here, likely to be most useful for professional program directors and advanced researchers. General readers will prefer Alex McNeil's Total Television: A Comprehensive Guide to Programming from 1948-1980 ( LJ 1/1/81), which includes some programming charts but is mostly comprised of short paragraphs describing 3400 programs of the period. For comprehensive subject collections. -- Richard W. Grefrath, Univ. of Nevada Lib., Reno
Booknews
A companion to McFarland's Television network prime-time programming, 1948-1988 (0-89950-412-4, 1989), this work provides month-by-month early morning (Monday-Friday, 7-9 a.m.), daytime (Monday-Friday, 10-6) and late-night (Monday-Friday, 11-2 a.m.) schedules for all national broadcasting networks (ABC, CBS, NBC and Fox). Annotation c. Book News, Inc., Portland, OR (booknews.com)
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Product Details

  • ISBN-13: 9780786476190
  • Publisher: McFarland & Company, Incorporated Publishers
  • Publication date: 4/3/2013
  • Pages: 282
  • Product dimensions: 5.90 (w) x 8.90 (h) x 0.70 (d)

Meet the Author

Mitchell E. Shapiro, a professor in the School of Communication at the University of Miami (Florida), is currently the director of honors (and former academic associate dean). The author of six books, he has published numerous scholarly articles in various journals.

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