Television Studies: the Basics

Television Studies: the Basics

by Toby Miller
     
 

Television Studies: The Basics is a lively introduction to the study of a powerful medium. It examines the major theories and debates surrounding production and reception over the years and considers both the role and future of television.

Topics covered include:


  • broadcasting history and technology

See more details below

Overview

Television Studies: The Basics is a lively introduction to the study of a powerful medium. It examines the major theories and debates surrounding production and reception over the years and considers both the role and future of television.

Topics covered include:


  • broadcasting history and technology
  • institutions and ownership
  • genre and content
  • audiences

Complete with global case studies, questions for discussion, and suggestions for further reading, this is an invaluable and engaging resource for those interested in how to study television.

Product Details

ISBN-13:
9780415774246
Publisher:
Taylor & Francis
Publication date:
02/28/2010
Series:
Basics Series
Edition description:
New Edition
Pages:
264
Product dimensions:
5.10(w) x 7.70(h) x 0.80(d)

Table of Contents

Preface
Acknowledgments
Notes on Contributors
Introduction1
Forms of Knowledge
Introduction4
Mass Communication Studies4
The Political Economy of Television (Pierre Bourdieu on Television News)7
Violence and Effects Research11
Ethnography (Multi-sited Ethnography: Made for Television?)14
Television and the Frankfurt School (T. W. Adorno)17
Media Imperialism21
Cultural Studies and Television24
Popular Television Criticism27
Textual Analysis29
New Technologies34
Television Marketing (Disney/ABC's Yellow Campaign)37
Television and the Law (WLBT: Race, Law, Politics and TV)40
Globalisation43
Television Production and Distribution (Exporting Australian Soap)46
Policy50
Public versus Private (PBS: The 'Oasis' of the Wasteland)53
Stereotypes and Representations: International56
Audiences
Introduction60
The Constructed Viewer60
TV Audiences and Everyday Life (British Film Institute Audience Tracking Study)64
Fandom (Buffy the Vampire Slayer)66
Uses and Gratifications Research (Star Trek: Uses and Gratifications versus Fan Culture)70
Media Effects (CBS and Stanley Milgram)74
Public Opinion78
Children and Education (Sesame Street)80
Public Health Message Audiences (Pharmaceutical Advertising: Drug-Dealing Direct to Consumer)84
Class87
Gender
Introduction91
Gender, Representation and Television91
Gender and Stereotyping94
Gender and British Television97
Gender and US Television101
Television in the Home (The 'Cultural Politics' of Television in the Home)104
Out-of-home TV Networks (TV and Brand Equity in Theme Retailing)106
Gender and Queerness (Xena: Warrior Princess)109
Targeting Women (Who is Television's Audience?)113
Race
Introduction116
Television and Race in Britain: Comedy (From Comic Asians to Asian Comics)116
Race and US Television120
Television and Orientalism (Kung Fu)123
Targeting Minorities (Rosie Perez)127
First Peoples' Television (Aboriginal Peoples Television Network)130
Bibliography133
Index155

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