Television Studies: the Basics

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Television Studies: The Basics is a lively introduction to the study of a powerful medium. It examines the major theories and debates surrounding production and reception over the years and considers both the role and future of television.

Topics covered include:

  • broadcasting history and technology
  • institutions and ownership
  • genre and content
  • audiences

Complete with global case studies, questions for discussion, and suggestions for further reading, this is an invaluable and engaging resource for those interested in how to study television.

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Product Details

  • ISBN-13: 9780415774246
  • Publisher: Taylor & Francis
  • Publication date: 2/28/2010
  • Series: Basics Series
  • Edition description: New Edition
  • Pages: 264
  • Sales rank: 928,152
  • Product dimensions: 5.10 (w) x 7.70 (h) x 0.80 (d)

Meet the Author

Toby Miller is Professor of Media & Cultural Studies at the University of California, Riverside.

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Table of Contents

Notes on Contributors
Introduction 1
Forms of Knowledge
Introduction 4
Mass Communication Studies 4
The Political Economy of Television (Pierre Bourdieu on Television News) 7
Violence and Effects Research 11
Ethnography (Multi-sited Ethnography: Made for Television?) 14
Television and the Frankfurt School (T. W. Adorno) 17
Media Imperialism 21
Cultural Studies and Television 24
Popular Television Criticism 27
Textual Analysis 29
New Technologies 34
Television Marketing (Disney/ABC's Yellow Campaign) 37
Television and the Law (WLBT: Race, Law, Politics and TV) 40
Globalisation 43
Television Production and Distribution (Exporting Australian Soap) 46
Policy 50
Public versus Private (PBS: The 'Oasis' of the Wasteland) 53
Stereotypes and Representations: International 56
Introduction 60
The Constructed Viewer 60
TV Audiences and Everyday Life (British Film Institute Audience Tracking Study) 64
Fandom (Buffy the Vampire Slayer) 66
Uses and Gratifications Research (Star Trek: Uses and Gratifications versus Fan Culture) 70
Media Effects (CBS and Stanley Milgram) 74
Public Opinion 78
Children and Education (Sesame Street) 80
Public Health Message Audiences (Pharmaceutical Advertising: Drug-Dealing Direct to Consumer) 84
Class 87
Introduction 91
Gender, Representation and Television 91
Gender and Stereotyping 94
Gender and British Television 97
Gender and US Television 101
Television in the Home (The 'Cultural Politics' of Television in the Home) 104
Out-of-home TV Networks (TV and Brand Equity in Theme Retailing) 106
Gender and Queerness (Xena: Warrior Princess) 109
Targeting Women (Who is Television's Audience?) 113
Introduction 116
Television and Race in Britain: Comedy (From Comic Asians to Asian Comics) 116
Race and US Television 120
Television and Orientalism (Kung Fu) 123
Targeting Minorities (Rosie Perez) 127
First Peoples' Television (Aboriginal Peoples Television Network) 130
Bibliography 133
Index 155
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