Television Today and Tomorrow: It Won't Be What You Think [NOOK Book]

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Overview

In recent years, the media has been awash in exuberant tales of the arrival of the information superhighway, when television will explode with exciting possibilities, offering some 500 channels as well as a marriage of TV and computer that will provide, on command, access to the latest movies, magazines, newspapers, books, sports events, stock exchange figures, your bank account, and much, much more. And the major TV networks, pundits add, will be doomed to extinction by this revolution in cable, computers, and ...
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Television Today and Tomorrow: It Won't Be What You Think

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Overview

In recent years, the media has been awash in exuberant tales of the arrival of the information superhighway, when television will explode with exciting possibilities, offering some 500 channels as well as a marriage of TV and computer that will provide, on command, access to the latest movies, magazines, newspapers, books, sports events, stock exchange figures, your bank account, and much, much more. And the major TV networks, pundits add, will be doomed to extinction by this revolution in cable, computers, and fiber optics. But in Television Today and Tomorrow, Gene Jankowski - former President and Chairman of the CBS Broadcast Group - and David Fuchs - also a former top executive at CBS - tell a different story. They predict a bumpy road ahead for the information superhighway, and the major networks, they say, are abundantly healthy and will remain so well into the next century.
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Editorial Reviews

Publishers Weekly - Publisher's Weekly
Jankowski, former president and chairman of the CBS Broadcast Group, and Fuchs, a former senior v-p there, here present a comprehensive history of TV, new developments in the industry, and what they predict the future holds: network TV will better than hold its own. They point out that cable TV ``began life as a reception improver, not a maker of products.'' They also demonstrate that CBS's and NBC's ventures into cable have been unsuccessful and a drain on their resources. Network balance sheets are examined, showing why, in 1991-92, ABC finished third in the ratings but made a profit, while CBS was rated first yet had a loss. We also learn that news programs such as 60 Minutes and 20-20 are popular with producers because of their low production costs; the importance of NFL football, whose defection devastated CBS, which lost many affiliates to the fledgling Fox network; and why Fox has had a bigger competitive impact on the other networks than all of cable combined. FCC regulations are scrutinized, as well as the impact of PBS and whether television remains a ``vast wasteland.'' This textbook on how TV works will appeal most to those involved in the industry. Photos not seen by PW. May
Aaron Cohen
Since many writers would, for obvious reasons, like to see television vanish, there has been no shortage of books chastising the medium or predicting its downfall. Jankowski and Fuchs, former top CBS execs, provide an interesting view of TV's influence from a perspective not always directly seen on the printed page. They spend much of the book describing the major networks' health and predicting that, despite the cable and interactive revolutions, they will keep the bulk of the viewing audience for a long time to come. Further, despite what some critics say, they say this audience is not mindlessly passive. "On what grounds does anyone have the right to say that reading something is inherently superior to watching "Oprah"?" they demand. Not surprisingly, they take a sink-or-swim, laissez-faire approach to public television. Although they are still shilling somewhat for their old network, their writing reflects deep knowledge of the industry. Excluding their voices from media studies shelves would be anathema to open debate.
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Product Details

  • ISBN-13: 9780198023876
  • Publisher: Oxford University Press
  • Publication date: 1/1/1996
  • Sold by: Barnes & Noble
  • Format: eBook
  • File size: 3 MB

Meet the Author

About the Authors:
Gene F. Jankowski is Chairman of Jankowski Communications Systems. He served as President and Chairman of the CBS Broadcast Group from 1977 to 1989. David C. Fuchs, now retired, was Senior Vice President, Corporate and Broadcast Affairs, of the CBS Broadcast Group.

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Table of Contents

Introduction 3
1 A Brief History of Broadcasting 9
2 The Creative Product 27
3 Where the Money Comes From 49
4 Television and Washington 97
5 Television and Its Critics 121
6 The Future 153
Postscript: A Failed Takeover Attempt 213
Glossary 223
Bibliography 227
Index 233
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