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The essays in the volume provide answers to many of these questions on specific policy issues surrounding media violence. The contributors suggest that the research on television violence can serve as the basis for a framework that categorizes programs based on the context in which the violence is presented. The manner in which information is conveyed about violent content affects how viewers react to such warnings. Program warnings with MPAA-style ratings have the potential to confuse parents (since they do not provide detailed content information) and attract some viewers such as teenage males.
The contributors include some of the top researchers in the field of communications, several of whom participated in the National Television Violence Study. Contributors are Eva Blumenthal, Joanne Cantor, Wayne Danielson, Ed Donnerstein, Tim Gray, Kristen Harrison, Cynthia Hoffner, Marlies Klijn, Marina Krcmar, Dale Kunkel, Dominic Lasorsa, Rafael Lopez, Dan Linz, Adriana Olivarez, James Potter, Stacy Smith, Matthew L. Spitzer, Ellen Wartella, D. Charles Whitney, and Barbara Wilson.
This volume will be of interest to communications researchers, media policy experts, legal scholars,government and industry officials, and social scientists interested in media and television.
|List of Figures|
|List of Tables|
|Ch. 1||Media Violence and Public Policy||1|
|Ch. 2||Content Analysis of Entertainment Television: The Importance of Context||13|
|Ch. 3||Content Analysis of Entertainment Television: New Methodological Developments||55|
|Ch. 4||Content Analysis of Entertainment Television: The 1994-95 Results||105|
|Ch. 5||Content Analysis of Entertainment Television: Implications for Public Policy||149|
|Ch. 6||Television Visual Violence in Reality Programs: Differences across Genres||163|
|Ch. 7||Ratings and Advisories: Implications for the New Ratings System for Television||179|
|Ch. 8||Does Viewer Discretion Prompt Advertiser Discretion? The Impact of Violence Warnings on the Television Advertising Market||213|
|Ch. 9||Stop the Violence: Lessons from Antiviolence Campaigns Using Mass Media||267|
|Ch. 10||Framing of the Television Violence Issue in Newspaper Coverage||313|
|Ch. 11||A First Glance at the Constitutionality of the V-Chip Ratings System||335|
|List of Contributors||385|