Ten-Day MBA: A Step-by-Step Guide to Mastering the Skills Taught in America's Top Business Schools

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More About This Book

Overview

Now totally revised — the 3rd edition of The Ten-Day MBA includes the latest topics taught at America's top business schools, including leadership, corporate ethics and compliance, financial planning, and real estate. This internationally acclaimed guide (more than 200,000 copies sold in the United States and around the world) distills the material of the most popular business-school courses taught at Harvard, Stanford, the University of Pennsylvania, the University of Chicago, Northwestern, and the University of Virginia. Silbiger's research comes straight from the notes of real MBA students attending these top programs today. You will learn how to:

  • Read and understand financial statements
  • Develop effective and comprehensive marketing plans
  • Understand accounting rules and methods
  • Manage your relationship with your boss
  • Develop corporate strategies
  • Understand the present value concept
  • Use quantitative techniques to evaluate projects
  • Value stock, bond, and option investments
  • Understand the language of business law
  • Master the most-used MBA jargon

At the rate of one easy-to-understand chapter a day, this classic business book enables readers to absorb the material, speak the language, and acquire the confidence and experience needed to succeed in the competitive global business world of the twenty-first century.

Product Details

  • ISBN-13: 9780060799076
  • Publisher: HarperCollins Publishers
  • Publication date: 8/23/2005
  • Edition number: 3
  • Pages: 448
  • Sales rank: 175,006
  • Product dimensions: 6.00 (w) x 9.00 (h) x 1.12 (d)

Meet the Author

Steven Silbiger, MBA, CPA, is a senior director of marketing at HCTV, Inc., with a gift for communicating sophisticated financial and business issues in the clearest manner possible. He is the author of the acclaimed Ten-Day MBA, with more than 200,000 copies sold. A graduate of the Darden Graduate School of Business at the University of Virginia, Silbiger lives in Philadelphia with his family.

Read an Excerpt

The Ten-Day MBA 3rd Ed.
A Step-By-Step Guide To Mastering The Skills Taught In America's Top Business Schools

Chapter One

Marketing

Marketing Topics:

The 7 Steps of Marketing Strategy Development

The Buying Process


Segmentation

Product Life Cycle

Perceptual Mapping

Margins

The Marketing Mix and the 4 P's

Positioning

Distribution Channels

Advertising

Promotions

Pricing

Marketing Economics

A scene from the boardroom of Acme Corporation:

Director: Every time we do our annual review of our execu-tives' salaries, I cringe when I think that we are paying more to Jim Mooney, our vice-president of marketing fromOhio State, than to our company's president, Hank Bufford from Harvard. I just don't understand it.

Chairman of the board: What don't you understand? With-out Jim's sales we wouldn't need a president-or anyone else for that matter!

Marketers see the world like the chairman of Acme. As renowned Professor Philip Kotler of the Kellogg School at Northwestern teaches, marketing comes first. Marketing integratesall the functions of a business and speaks directly to the customer through advertising, salespeople, and other marketing activities.

Marketing is a special blend of art and science. There is a great deal to be learned in marketing classes, but no amount of schooling can teach you the experience, the intuition, and thecreativity to be a truly gifted marketer. That's why those with the gift are so highly paid. Formal education can only provide MBAs with a frameworkand a vocabulary to tacklemarketing challenges. And that is the goal of this chapter and of the numerous expensive executive seminars conducted by the leading business schools.

The top schools prepare their students for executive marketing positions-in spite of the fact that their first jobs will likely be as lowly brand assistants at large food or soap companies.Therefore, the core curriculum stresses the development of full-fledged marketing strategies instead of the technical expertise needed on an entry-level job out of MBA school.

Numbers-oriented students tend to view marketing as one of the "soft" MBA disciplines. In fact, marketers use many quantitative or "scientific" techniques to develop and evaluatestrategies. The "art" of marketing is trying to create and implement a winning marketing plan. There are literally an infinite number of possibilities that may work. McDonald's, BurgerKing, Wendy's, Hardee's, and White Castle successfully sell burgers, but they all do it in different ways. Because there are no "right" answers, marketing classes can provide studentswith either an opportunity to show their individual flair, or many hours of frustration as they try to come up with creative ideas. Marketing was my favorite subject. It was fun cookingup ideas for discussion. My B-school buddies still kid me about the time I proposed to the class that Frank Perdue introduce a gourmet chicken hot dog.

The Marketing Strategys Process



The marketing process is a circular function. Marketing plans undergo many changes until all the parts are internally consistent and mutually supportive of the objectives. All aspectsof a proposal need to work together to make sense. It is very easy to get one part right, but an internally consistent and mutually supportive marketing plan is a great accomplishment.It's a seven-part process.

1. Consumer Analysis


2. Market Analysis

3. Review of the Competition and Self

4. Review of the Distribution Channels

5. Development of a "Preliminary" Marketing Mix

6. Evaluation of the Economics

7. Revision and Extension of Steps 1-6 until a consistent plan emerges...



The Ten-Day MBA 3rd Ed.
A Step-By-Step Guide To Mastering The Skills Taught In America's Top Business Schools. Copyright © by Steven Silbiger. Reprinted by permission of HarperCollins Publishers, Inc. All rights reserved. Available now wherever books are sold.

First Chapter

Chapter One

Marketing



Marketing Topics:

The 7 Steps of Marketing Strategy Development

The Buying Process


Segmentation

Product Life Cycle

Perceptual Mapping

Margins

The Marketing Mix and the 4 P's

Positioning

Distribution Channels

Advertising

Promotions

Pricing

Marketing Economics

A scene from the boardroom of Acme Corporation:

Director: Every time we do our annual review of our execu-tives' salaries, I cringe when I think that we are paying more to Jim Mooney, our vice-president of marketing fromOhio State, than to our company's president, Hank Bufford from Harvard. I just don't understand it.

Chairman of the board: What don't you understand? With-out Jim's sales we wouldn't need a president-or anyone else for that matter!

Marketers see the world like the chairman of Acme. As renowned Professor Philip Kotler of the Kellogg School at Northwestern teaches, marketing comes first. Marketing integratesall the functions of a business and speaks directly to the customer through advertising, salespeople, and other marketing activities.

Marketing is a special blend of art and science. There is a great deal to be learned in marketing classes, but no amount of schooling can teach you the experience, the intuition, and thecreativity to be a truly gifted marketer. That's why those with the gift are so highly paid. Formal education can only provide MBAs with a framework and a vocabulary to tacklemarketing challenges. And that is the goal of this chapter and of the numerousexpensive executive seminars conducted by the leading business schools.

The top schools prepare their students for executive marketing positions-in spite of the fact that their first jobs will likely be as lowly brand assistants at large food or soap companies.Therefore, the core curriculum stresses the development of full-fledged marketing strategies instead of the technical expertise needed on an entry-level job out of MBA school.

Numbers-oriented students tend to view marketing as one of the "soft" MBA disciplines. In fact, marketers use many quantitative or "scientific" techniques to develop and evaluatestrategies. The "art" of marketing is trying to create and implement a winning marketing plan. There are literally an infinite number of possibilities that may work. McDonald's, BurgerKing, Wendy's, Hardee's, and White Castle successfully sell burgers, but they all do it in different ways. Because there are no "right" answers, marketing classes can provide studentswith either an opportunity to show their individual flair, or many hours of frustration as they try to come up with creative ideas. Marketing was my favorite subject. It was fun cookingup ideas for discussion. My B-school buddies still kid me about the time I proposed to the class that Frank Perdue introduce a gourmet chicken hot dog.

The Marketing Strategys Process



The marketing process is a circular function. Marketing plans undergo many changes until all the parts are internally consistent and mutually supportive of the objectives. All aspectsof a proposal need to work together to make sense. It is very easy to get one part right, but an internally consistent and mutually supportive marketing plan is a great accomplishment.It's a seven-part process.

1. Consumer Analysis


2. Market Analysis

3. Review of the Competition and Self

4. Review of the Distribution Channels

5. Development of a "Preliminary" Marketing Mix

6. Evaluation of the Economics

7. Revision and Extension of Steps 1-6 until a consistent plan emerges...



Ten-Day Mba, The. Copyright © by Steven Silbiger. Reprinted by permission of HarperCollins Publishers, Inc. All rights reserved. Available now wherever books are sold.
Customer Reviews
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  • Posted May 6, 2010

    more from this reviewer

    Most economical way to understand MBA syllabus

    This is a great start for Prospective MBA students, it gives them a taste on what the actual syllabus offers and whether if its suitable for them. I am a working functional manager who find this very useful on a day to day basis to approach my job effectively

    1 out of 2 people found this review helpful.

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  • Posted July 20, 2009

    Appropriate

    Book has enough information to give an idea of what MBA is all about. It goes strigth to the point.

    0 out of 2 people found this review helpful.

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  • Anonymous

    Posted March 3, 2006

    Quick summary of big picture, but too consumer focused

    I enjoyed reading the book, and found specific sections very helpful in how it conveys the quantitative concepts. Particularly the financial models (cash flow, NPV). The qualitative ones (such as organizational behavior) are not as easily conveyed. Its not a limitation of the book, but more because the topic requires much more indepth conversation and discussion. My only criticism is that the longest chapter (the marketing) captures some key concepts, but is heavily focused on consumer goods. The examples and analogies are all related to commodity or end-consumer goods. This chapter coull use a good business to business angle.

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  • Anonymous

    Posted November 24, 2000

    A self study must read!

    Wonderful book for small and medium size business managers who are responsible for effecting change. Complex courses broken down into their component parts, easy to follow and understand. Great book for anyone in a product related business. Not the exact approach for service related businesses.

    Was this review helpful? Yes  NoThank you for your feedback.   Report this reviewThank you, this review has been flagged.

  • Anonymous

    Posted May 2, 2000

    Simple, easy to understand information for Non-business minded people

    Bening an RN, with NO business/management background, I was worried that I would not grasp the salient points of this book. However, I was dead wrong. Its easy, interesting and fun to read. I really feel it has prepared me for the 'real' MBA

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  • Anonymous

    Posted February 10, 2000

    This book delivers!

    Just as I had used Cliff's Notes in high school, this book boils down the nuts and bolts of an MBA with examples and case studies. It is not too technical either, but the knowledge is very applicable to using it on the job. I used the marketing chapter to write a marketing plan, just like an MBA. It is most definitely not a dry text book, there are a few cartoons and the writing is very conversational. I bet it would be real helpful if you were applying to B-school or just wanted the MBA tools to use.

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    Posted January 20, 2010

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