Ten-Day MBA: A Step-By-Step Guide to Mastering the Skills Taught in America's Top Business Schools

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This accessible, step-by-step guide to mastering the skills taught in America's top business schools has been a backlist perennial since publication. It dispenses MBA skills at one percent of the cost, in all the major topics taught at America's "top ten" business schools. MBA applicants and students use it to prepare for entrance interviews and tests; businesspeople, lawyers, and doctors use it to gain the MBA advantage without the time or the expense.

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Overview

This accessible, step-by-step guide to mastering the skills taught in America's top business schools has been a backlist perennial since publication. It dispenses MBA skills at one percent of the cost, in all the major topics taught at America's "top ten" business schools. MBA applicants and students use it to prepare for entrance interviews and tests; businesspeople, lawyers, and doctors use it to gain the MBA advantage without the time or the expense.

This revised edition includes updated sales, salary, and company information throughout. It also discusses areas such as the Internet, game theory, activity-based accounting, and advances in information technology. For the 300,000 budding MBAs annually and for anyone else who wants to "walk the walk and talk the talk" of the MBA, this is the ultimate MBA book of knowledge.

Steven Silbiger has distilled the material of the ten most popular business schools in order to teach readers the language of business. At the rate of one easy-to-understand chapter a day, this book will enable readers to absorb the material, speak the language, and, most importantly, acquire the confidence and expertise needed to get ahead in the competitive business world.

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Editorial Reviews

Professor Robert Bruner
The Ten-Day MBA has a terrific franchise, owing in no small part to Silbiger's gift for conveying complicated ideas straightforwardly and appealingly.
Tom Fischgrund
Anyone who has ever wished they attended a top ten MBA school now has an alternative: Silbiger's The Ten-Day MBA.
Robert Bruner
"The Ten-Day MBA has a terrific franchise, owing in no small part to Silbiger's gift for conveying complicated ideas straightforwardly and appealingly."
Tom Fischgrund
"Anyone who has ever wished they attended a top ten MBA school now has an alternative: Silbiger's The Ten-Day MBA."
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Product Details

  • ISBN-13: 9780688137885
  • Publisher: HarperCollins Publishers
  • Publication date: 11/1/1999
  • Edition description: REV
  • Pages: 400
  • Product dimensions: 6.12 (w) x 9.25 (h) x 1.00 (d)

Meet the Author

Steven Silbiger, MBA, CPA, is a senior director of marketing at Plymouth Direct with a gift for communicating sophisticated financial and business issues in the clearest manner possible. More than 400,000 copies of his acclaimed book The Ten-Day MBA have already been sold. A top-ten graduate of the Darden Graduate School of Business at the University of Virginia, Silbiger lives in Philadelphia with his family.

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Read an Excerpt

Chapter One

Marketing



Marketing Topics:

The 7 Steps of Marketing Strategy Development

The Buying Process


Segmentation

Product Life Cycle

Perceptual Mapping

Margins

The Marketing Mix and the 4 P's

Positioning

Distribution Channels

Advertising

Promotions

Pricing

Marketing Economics

A scene from the boardroom of Acme Corporation:

Director: Every time we do our annual review of our execu-tives' salaries, I cringe when I think that we are paying more to Jim Mooney, our vice-president of marketing fromOhio State, than to our company's president, Hank Bufford from Harvard. I just don't understand it.

Chairman of the board: What don't you understand? With-out Jim's sales we wouldn't need a president-or anyone else for that matter!

Marketers see the world like the chairman of Acme. As renowned Professor Philip Kotler of the Kellogg School at Northwestern teaches, marketing comes first. Marketing integratesall the functions of a business and speaks directly to the customer through advertising, salespeople, and other marketing activities.

Marketing is a special blend of art and science. There is a great deal to be learned in marketing classes, but no amount of schooling can teach you the experience, the intuition, and thecreativity to be a truly gifted marketer. That's why those with the gift are so highly paid. Formal education can only provide MBAs with a framework and a vocabulary to tacklemarketing challenges. And that is the goal of this chapter and of the numerousexpensive executive seminars conducted by the leading business schools.

The top schools prepare their students for executive marketing positions-in spite of the fact that their first jobs will likely be as lowly brand assistants at large food or soap companies.Therefore, the core curriculum stresses the development of full-fledged marketing strategies instead of the technical expertise needed on an entry-level job out of MBA school.

Numbers-oriented students tend to view marketing as one of the "soft" MBA disciplines. In fact, marketers use many quantitative or "scientific" techniques to develop and evaluatestrategies. The "art" of marketing is trying to create and implement a winning marketing plan. There are literally an infinite number of possibilities that may work. McDonald's, BurgerKing, Wendy's, Hardee's, and White Castle successfully sell burgers, but they all do it in different ways. Because there are no "right" answers, marketing classes can provide studentswith either an opportunity to show their individual flair, or many hours of frustration as they try to come up with creative ideas. Marketing was my favorite subject. It was fun cookingup ideas for discussion. My B-school buddies still kid me about the time I proposed to the class that Frank Perdue introduce a gourmet chicken hot dog.

The Marketing Strategys Process



The marketing process is a circular function. Marketing plans undergo many changes until all the parts are internally consistent and mutually supportive of the objectives. All aspectsof a proposal need to work together to make sense. It is very easy to get one part right, but an internally consistent and mutually supportive marketing plan is a great accomplishment.It's a seven-part process.

1. Consumer Analysis


2. Market Analysis

3. Review of the Competition and Self

4. Review of the Distribution Channels

5. Development of a "Preliminary" Marketing Mix

6. Evaluation of the Economics

7. Revision and Extension of Steps 1-6 until a consistent plan emerges...



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Sort by: Showing all of 4 Customer Reviews
  • Anonymous

    Posted March 3, 2006

    Quick summary of big picture, but too consumer focused

    I enjoyed reading the book, and found specific sections very helpful in how it conveys the quantitative concepts. Particularly the financial models (cash flow, NPV). The qualitative ones (such as organizational behavior) are not as easily conveyed. Its not a limitation of the book, but more because the topic requires much more indepth conversation and discussion. My only criticism is that the longest chapter (the marketing) captures some key concepts, but is heavily focused on consumer goods. The examples and analogies are all related to commodity or end-consumer goods. This chapter coull use a good business to business angle.

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  • Anonymous

    Posted November 24, 2000

    A self study must read!

    Wonderful book for small and medium size business managers who are responsible for effecting change. Complex courses broken down into their component parts, easy to follow and understand. Great book for anyone in a product related business. Not the exact approach for service related businesses.

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  • Anonymous

    Posted May 2, 2000

    Simple, easy to understand information for Non-business minded people

    Bening an RN, with NO business/management background, I was worried that I would not grasp the salient points of this book. However, I was dead wrong. Its easy, interesting and fun to read. I really feel it has prepared me for the 'real' MBA

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  • Anonymous

    Posted February 10, 2000

    This book delivers!

    Just as I had used Cliff's Notes in high school, this book boils down the nuts and bolts of an MBA with examples and case studies. It is not too technical either, but the knowledge is very applicable to using it on the job. I used the marketing chapter to write a marketing plan, just like an MBA. It is most definitely not a dry text book, there are a few cartoons and the writing is very conversational. I bet it would be real helpful if you were applying to B-school or just wanted the MBA tools to use.

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