Ten-Day MBA: A Step-by-Step Guide to Mastering the Skills Taught in America's Top Business Schools

Overview

Now totally revised ? the 3rd edition of The Ten-Day MBA includes the latest topics taught at America's top business schools, including leadership, corporate ethics and compliance, financial planning, and real estate. This internationally acclaimed guide (more than 200,000 copies sold in the United States and around the world) distills the material of the most popular business-school courses taught at Harvard, Stanford, the University of Pennsylvania, the University of Chicago, Northwestern, and the University of...

See more details below
Available through our Marketplace sellers.
Other sellers (Hardcover)
  • All (36) from $1.99   
  • New (3) from $5.45   
  • Used (33) from $1.99   
Close
Sort by
Page 1 of 1
Showing All
Note: Marketplace items are not eligible for any BN.com coupons and promotions
$5.45
Seller since 2011

Feedback rating:

(451)

Condition:

New — never opened or used in original packaging.

Like New — packaging may have been opened. A "Like New" item is suitable to give as a gift.

Very Good — may have minor signs of wear on packaging but item works perfectly and has no damage.

Good — item is in good condition but packaging may have signs of shelf wear/aging or torn packaging. All specific defects should be noted in the Comments section associated with each item.

Acceptable — item is in working order but may show signs of wear such as scratches or torn packaging. All specific defects should be noted in the Comments section associated with each item.

Used — An item that has been opened and may show signs of wear. All specific defects should be noted in the Comments section associated with each item.

Refurbished — A used item that has been renewed or updated and verified to be in proper working condition. Not necessarily completed by the original manufacturer.

New
1993 Hardcover New

Ships from: san francisco, CA

Usually ships in 1-2 business days

  • Canadian
  • International
  • Standard, 48 States
  • Standard (AK, HI)
  • Express, 48 States
  • Express (AK, HI)
$5.48
Seller since 2007

Feedback rating:

(794)

Condition: New
1993-09-01 Hardcover New NEW. First Edition. NO remainder markings. A brand new book perfect inside and out. In a nice dj as well.

Ships from: Midland, VA

Usually ships in 1-2 business days

  • Canadian
  • International
  • Standard, 48 States
  • Standard (AK, HI)
  • Express, 48 States
  • Express (AK, HI)
$20.00
Seller since 2013

Feedback rating:

(83)

Condition: New
New Brand new, Still in plastic wrap. Free track! Fast shipping! Satisfication guaranteed! !

Ships from: Media, PA

Usually ships in 1-2 business days

  • Canadian
  • International
  • Standard, 48 States
  • Standard (AK, HI)
  • Express, 48 States
  • Express (AK, HI)
Page 1 of 1
Showing All
Close
Sort by
Sending request ...

Overview

Now totally revised — the 3rd edition of The Ten-Day MBA includes the latest topics taught at America's top business schools, including leadership, corporate ethics and compliance, financial planning, and real estate. This internationally acclaimed guide (more than 200,000 copies sold in the United States and around the world) distills the material of the most popular business-school courses taught at Harvard, Stanford, the University of Pennsylvania, the University of Chicago, Northwestern, and the University of Virginia. Silbiger's research comes straight from the notes of real MBA students attending these top programs today. You will learn how to:

  • Read and understand financial statements
  • Develop effective and comprehensive marketing plans
  • Understand accounting rules and methods
  • Manage your relationship with your boss
  • Develop corporate strategies
  • Understand the present value concept
  • Use quantitative techniques to evaluate projects
  • Value stock, bond, and option investments
  • Understand the language of business law
  • Master the most-used MBA jargon

At the rate of one easy-to-understand chapter a day, this classic business book enables readers to absorb the material, speak the language, and acquire the confidence and experience needed to succeed in the competitive global business world of the twenty-first century.

A step-by-step guide to mastering the skills taught in America's top business schools. By reading one easy-to-understand chapter a day, readers can absorb the material, speak the language, and most important, acquire the confidence and expertise needed to get ahead in today's competitive business world. Cartoons. Graphs.

Read More Show Less

Editorial Reviews

Publishers Weekly - Publisher's Weekly
Can MBA programs be compressed, allowing a reader to ``get at least $20,000 of MBA education at 99 percent of the list price,'' as the author promises? Silbiger, a Philadelphia marketing manager, claims that ``one can grasp the fundamentals of an MBA without losing two years of wages.'' Unfortunately, the constraints of his questionable methodology of ``if this is Wednesday, it must be organizational behavior'' result in some topics being scanted. While Silbiger's coverage of marketing, economics and strategy is cogent, his treatments of accounting, quantitative analysis and finance are pallid. Business law and labor relations are ignored altogether; Silbiger's thoughts on ethics, negotiating and international business are superficial. (Nov.)
Library Journal
Silbiger, who is both an MBA and a CPA, aims to give the reader 40 percent of a two-year MBA program in ten days--a chapter per day. Whether or not one agrees with his premise, this book will prove to be a handy desk reference for potential and current MBAs, along with business people in general. Written in a clear and lively style, the ten chapters provide a basic framework for the essential business courses: marketing, ethics, accounting, organizational behavior, quantitative analysis, finance, operations, economics, and strategy. Each chapter outlines the topics to be covered and ends with ``key takeaways''--the buzzwords and theories the text has described--defined in a line or two. A useful lexicon of abbreviations leads the reader back to the explanation of each concept. Recommended for public and academic libraries with business collections.-- Mary Chatfield, Angelo State Univ. Lib., San Angelo, Tex.
Read More Show Less

Product Details

  • ISBN-13: 9780688123178
  • Publisher: HarperCollins Publishers
  • Publication date: 11/1/1993
  • Edition description: 1st ed
  • Edition number: 1
  • Pages: 378
  • Product dimensions: 6.43 (w) x 9.47 (h) x 1.31 (d)

Meet the Author

Steven Silbiger, MBA, CPA, is a senior director of marketing at HCTV, Inc., with a gift for communicating sophisticated financial and business issues in the clearest manner possible. He is the author of the acclaimed Ten-Day MBA, with more than 200,000 copies sold. A graduate of the Darden Graduate School of Business at the University of Virginia, Silbiger lives in Philadelphia with his family.

Read More Show Less

Read an Excerpt

The Ten-Day MBA 3rd Ed.
A Step-By-Step Guide To Mastering The Skills Taught In America's Top Business Schools

Chapter One

Marketing

Marketing Topics:

The 7 Steps of Marketing Strategy Development

The Buying Process


Segmentation

Product Life Cycle

Perceptual Mapping

Margins

The Marketing Mix and the 4 P's

Positioning

Distribution Channels

Advertising

Promotions

Pricing

Marketing Economics

A scene from the boardroom of Acme Corporation:

Director: Every time we do our annual review of our execu-tives' salaries, I cringe when I think that we are paying more to Jim Mooney, our vice-president of marketing fromOhio State, than to our company's president, Hank Bufford from Harvard. I just don't understand it.

Chairman of the board: What don't you understand? With-out Jim's sales we wouldn't need a president-or anyone else for that matter!

Marketers see the world like the chairman of Acme. As renowned Professor Philip Kotler of the Kellogg School at Northwestern teaches, marketing comes first. Marketing integratesall the functions of a business and speaks directly to the customer through advertising, salespeople, and other marketing activities.

Marketing is a special blend of art and science. There is a great deal to be learned in marketing classes, but no amount of schooling can teach you the experience, the intuition, and thecreativity to be a truly gifted marketer. That's why those with the gift are so highly paid. Formal education can only provide MBAs with a frameworkand a vocabulary to tacklemarketing challenges. And that is the goal of this chapter and of the numerous expensive executive seminars conducted by the leading business schools.

The top schools prepare their students for executive marketing positions-in spite of the fact that their first jobs will likely be as lowly brand assistants at large food or soap companies.Therefore, the core curriculum stresses the development of full-fledged marketing strategies instead of the technical expertise needed on an entry-level job out of MBA school.

Numbers-oriented students tend to view marketing as one of the "soft" MBA disciplines. In fact, marketers use many quantitative or "scientific" techniques to develop and evaluatestrategies. The "art" of marketing is trying to create and implement a winning marketing plan. There are literally an infinite number of possibilities that may work. McDonald's, BurgerKing, Wendy's, Hardee's, and White Castle successfully sell burgers, but they all do it in different ways. Because there are no "right" answers, marketing classes can provide studentswith either an opportunity to show their individual flair, or many hours of frustration as they try to come up with creative ideas. Marketing was my favorite subject. It was fun cookingup ideas for discussion. My B-school buddies still kid me about the time I proposed to the class that Frank Perdue introduce a gourmet chicken hot dog.

The Marketing Strategys Process



The marketing process is a circular function. Marketing plans undergo many changes until all the parts are internally consistent and mutually supportive of the objectives. All aspectsof a proposal need to work together to make sense. It is very easy to get one part right, but an internally consistent and mutually supportive marketing plan is a great accomplishment.It's a seven-part process.

1. Consumer Analysis


2. Market Analysis

3. Review of the Competition and Self

4. Review of the Distribution Channels

5. Development of a "Preliminary" Marketing Mix

6. Evaluation of the Economics

7. Revision and Extension of Steps 1-6 until a consistent plan emerges...



The Ten-Day MBA 3rd Ed.
A Step-By-Step Guide To Mastering The Skills Taught In America's Top Business Schools
. Copyright © by Steven Silbiger. Reprinted by permission of HarperCollins Publishers, Inc. All rights reserved. Available now wherever books are sold.
Read More Show Less

First Chapter

Chapter One

Marketing



Marketing Topics:

The 7 Steps of Marketing Strategy Development

The Buying Process


Segmentation

Product Life Cycle

Perceptual Mapping

Margins

The Marketing Mix and the 4 P's

Positioning

Distribution Channels

Advertising

Promotions

Pricing

Marketing Economics

A scene from the boardroom of Acme Corporation:

Director: Every time we do our annual review of our execu-tives' salaries, I cringe when I think that we are paying more to Jim Mooney, our vice-president of marketing fromOhio State, than to our company's president, Hank Bufford from Harvard. I just don't understand it.

Chairman of the board: What don't you understand? With-out Jim's sales we wouldn't need a president-or anyone else for that matter!

Marketers see the world like the chairman of Acme. As renowned Professor Philip Kotler of the Kellogg School at Northwestern teaches, marketing comes first. Marketing integratesall the functions of a business and speaks directly to the customer through advertising, salespeople, and other marketing activities.

Marketing is a special blend of art and science. There is a great deal to be learned in marketing classes, but no amount of schooling can teach you the experience, the intuition, and thecreativity to be a truly gifted marketer. That's why those with the gift are so highly paid. Formal education can only provide MBAs with a framework and a vocabulary to tacklemarketing challenges. And that is the goal of this chapter and of the numerousexpensive executive seminars conducted by the leading business schools.

The top schools prepare their students for executive marketing positions-in spite of the fact that their first jobs will likely be as lowly brand assistants at large food or soap companies.Therefore, the core curriculum stresses the development of full-fledged marketing strategies instead of the technical expertise needed on an entry-level job out of MBA school.

Numbers-oriented students tend to view marketing as one of the "soft" MBA disciplines. In fact, marketers use many quantitative or "scientific" techniques to develop and evaluatestrategies. The "art" of marketing is trying to create and implement a winning marketing plan. There are literally an infinite number of possibilities that may work. McDonald's, BurgerKing, Wendy's, Hardee's, and White Castle successfully sell burgers, but they all do it in different ways. Because there are no "right" answers, marketing classes can provide studentswith either an opportunity to show their individual flair, or many hours of frustration as they try to come up with creative ideas. Marketing was my favorite subject. It was fun cookingup ideas for discussion. My B-school buddies still kid me about the time I proposed to the class that Frank Perdue introduce a gourmet chicken hot dog.

The Marketing Strategys Process



The marketing process is a circular function. Marketing plans undergo many changes until all the parts are internally consistent and mutually supportive of the objectives. All aspectsof a proposal need to work together to make sense. It is very easy to get one part right, but an internally consistent and mutually supportive marketing plan is a great accomplishment.It's a seven-part process.

1. Consumer Analysis


2. Market Analysis

3. Review of the Competition and Self

4. Review of the Distribution Channels

5. Development of a "Preliminary" Marketing Mix

6. Evaluation of the Economics

7. Revision and Extension of Steps 1-6 until a consistent plan emerges...



Ten-Day Mba, The. Copyright © by Steven Silbiger. Reprinted by permission of HarperCollins Publishers, Inc. All rights reserved. Available now wherever books are sold.
Read More Show Less

Customer Reviews

Be the first to write a review
( 0 )
Rating Distribution

5 Star

(0)

4 Star

(0)

3 Star

(0)

2 Star

(0)

1 Star

(0)

Your Rating:

Your Name: Create a Pen Name or

Barnes & Noble.com Review Rules

Our reader reviews allow you to share your comments on titles you liked, or didn't, with others. By submitting an online review, you are representing to Barnes & Noble.com that all information contained in your review is original and accurate in all respects, and that the submission of such content by you and the posting of such content by Barnes & Noble.com does not and will not violate the rights of any third party. Please follow the rules below to help ensure that your review can be posted.

Reviews by Our Customers Under the Age of 13

We highly value and respect everyone's opinion concerning the titles we offer. However, we cannot allow persons under the age of 13 to have accounts at BN.com or to post customer reviews. Please see our Terms of Use for more details.

What to exclude from your review:

Please do not write about reviews, commentary, or information posted on the product page. If you see any errors in the information on the product page, please send us an email.

Reviews should not contain any of the following:

  • - HTML tags, profanity, obscenities, vulgarities, or comments that defame anyone
  • - Time-sensitive information such as tour dates, signings, lectures, etc.
  • - Single-word reviews. Other people will read your review to discover why you liked or didn't like the title. Be descriptive.
  • - Comments focusing on the author or that may ruin the ending for others
  • - Phone numbers, addresses, URLs
  • - Pricing and availability information or alternative ordering information
  • - Advertisements or commercial solicitation

Reminder:

  • - By submitting a review, you grant to Barnes & Noble.com and its sublicensees the royalty-free, perpetual, irrevocable right and license to use the review in accordance with the Barnes & Noble.com Terms of Use.
  • - Barnes & Noble.com reserves the right not to post any review -- particularly those that do not follow the terms and conditions of these Rules. Barnes & Noble.com also reserves the right to remove any review at any time without notice.
  • - See Terms of Use for other conditions and disclaimers.
Search for Products You'd Like to Recommend

Recommend other products that relate to your review. Just search for them below and share!

Create a Pen Name

Your Pen Name is your unique identity on BN.com. It will appear on the reviews you write and other website activities. Your Pen Name cannot be edited, changed or deleted once submitted.

 
Your Pen Name can be any combination of alphanumeric characters (plus - and _), and must be at least two characters long.

Continue Anonymously

    If you find inappropriate content, please report it to Barnes & Noble
    Why is this product inappropriate?
    Comments (optional)