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|Ch. 1||Why strategic innovators need a different approach to execution||1|
|Ch. 2||Why organizations, like elephants, never forget||21|
|Case : Corning microarray technologies|
|Ch. 3||Taming the elephant||41|
|Ch. 4||Why tensions rise when NewCo borrows from CoreCo||55|
|Case : New York Times digital|
|Ch. 5||Turning tension into a productive force||67|
|Ch. 6||Why learning from experience is an unnatural act||89|
|Ch. 7||How being bold, competitive, or demanding can inhibit learning||113|
|Case : Hasbro interactive|
|Ch. 8||How being reasonable, inspiring, or diligent can inhibit learning||129|
|Case : Capston-White|
|Ch. 9||Finding gold with theory-focused planning||149|
|Ch. 10||The ten rules explained||183|
|Case : analog devices|
Posted April 2, 2012
Posted April 19, 2007
As opposed to offering a simple guide to innovation, Vijay Govindarajan and Chris Trimble do something less common, and they do it well: They analyze the institutional structures which allow, nurture and support innovation. They explain how to open new innovation-focused divisions in your organization, how to think about learning and how to evaluate such new projects (and, perhaps more importantly, how not to evaluate them). They share case studies of established companies' successful and failed attempts to sprout innovative offshoots. The results are very level-headed. The authors are quite clear about the obstacles to institutional innovation, planning and learning in uncharted waters. We expect that this book could help you sail through.Was this review helpful? Yes NoThank you for your feedback. Report this reviewThank you, this review has been flagged.
Posted April 2, 2006
As a manager building a new business within an existing company, I am running into many challenges. VG and Chris utilize real world situations to highlight these challenges, and offer practical ideas and frameworks to address them. I first read the book to get a perspective on other, similar situations, and then re-read it to find ideas to apply, and now turn back to it as a continual reference. From Forget, Borrow, Learn to the Theory Focused Planning to the 10 Lessons themselves, there is a wealth of knowledge and experience they share. Many books talk about finding the innovative idea. 10 Rules for Strategic Innovators actually helps outline how to turn the idea into a new, viable commercial business. This book is unique and a truly great read.Was this review helpful? Yes NoThank you for your feedback. Report this reviewThank you, this review has been flagged.
Posted January 11, 2006
Recently we have gone through the book titled 'Ten Rules for Strategic Innovators - from Idea to Execution ' by Prof. Vijay Govindarajan and Chris Trimple published by Harvard Business School Press, Boston Massachusetts. The book touches upon the very basic issue of success with a new idea amidst the undercurrents of existing businesses . Almost in every context, people are innovating while currently running their businesses. Sometimes, the new ideas do not click, probably because of the lack of conceptual framework of forgetting, borrowing and learning as presented in this book by the authors. Sometimes, the ideas do succeed probably because of the idea is so powerful and creates a new direction for business that despite the organization giving less importance to this idea ,still the ideas could germinate into great business preposition. The book presents the conceptual framework of forgetting, borrowing and learning in a simplistic way with adequate western case studies. The message conveyed in this book is most definitely actionable. In the context of the developed nations like India, the book will have more relevance since there are lot of innovative ideas and processes that are being implemented almost on daily basis. Effective execution of such ideas may speed up success for the new innovations which would certainly drive the economic progress. We wish that an update of this book is published in the near future with case studies from the Asian Region. Lastly, a comment on the cover design of this book - It is subtle and non-flashy but conveys the theme of the book more directly. Full compliments to the authors for bringing out a timely book on the execution aspects of innovation. This book will be a worthwhile addition to the Management libraries of many Indian corporates.Was this review helpful? Yes NoThank you for your feedback. Report this reviewThank you, this review has been flagged.
Posted November 5, 2005
Govindarajan and Trimble use a nice blend of frameworks, research, and real life examples to provide a new perspective on innovation within existing organizations. Much conventional wisdom is proven to be myth - and the authors provide practical insight and advice that can be used to generate ideas and get them successfully implemented. A must read for managers looking for breakthrough ideas without sacrificing their current business.Was this review helpful? Yes NoThank you for your feedback. Report this reviewThank you, this review has been flagged.
Posted November 4, 2005
The book is true to its title. It describes what strategic innovation is, how it is different from other forms of innovation, and why established firms must take strategic innovation seriously. Years of research has been condensed into ten rules revolving around three key ideas - forgetting, borrowing and learning. Ideas are richly illustrated with extensive case studies. Like the title says, they take you from Idea to Execution systematically. The Ten rules build on each other, and help you both diagnose problem areas and formulate solutions to those problem areas. Very readable, useful and relevant to these changing times that are full of inflection points that need to be understood, managed and leveraged for competitive advantage.Was this review helpful? Yes NoThank you for your feedback. Report this reviewThank you, this review has been flagged.
Posted November 5, 2005
Think about it - with the heightened global competition, you feel that you and your firm have to be constantly running fast and hard in order to stay in place! You have tried 'kaizen' or continuous process improvement (a la Toyota or GE), and/or implemented process revolution (not unlike Wal-Mart's supply-chain revolution) and/or revolutionized your product line (not unlike Intel or Gillette) - but, you still see only incremental revenue growth and global competitors are knocking on your door. You worry that you have reached a plateau. How do you super-charge your business for breakthrough growth? Strategic Innovation! Professor Govindarajan (VG) and Chris Trimble systematically dissect the anatomy of Strategic Innovation Process by asking three basic questions: Who is the customer that we are serving? What is the value that we bring to the table? How do we deliver this value? VG and Trimble deconstruct the Strategic Innovation Process into a set of ten rules which trace the process from idea to execution - hence, the book is named aptly, '10 Rules of Strategic Innovators - From Idea to Execution'. Since the idea or conception phase is new and exciting, most companies place extraordinary focus and attention on this phase. However, the vital execution phase is often shortchanged since it is usually protracted, difficult and painstaking. VG and Trimble place an enormous emphasis on the execution phase as they lay out a lucid road map for the Strategic Innovation Process that is insightfully punctuated by cases from a variety of industries ranging from consumer products to media to genomics. What is compelling about these cases is that they cover success stories as well as failures and the lessons to be learnt from both. This book is a 'Must Read' for any executive/manager who is interested not only in staying ahead of the inexorable changes dictated by globalization but also determined to catalyze the change - i.e. any executive who wants to define the rules of the game.Was this review helpful? Yes NoThank you for your feedback. Report this reviewThank you, this review has been flagged.
Posted January 6, 2006
Simple. Clear. Demystifying. A really fresh look at 'Innovation'. 'How dare you forget ?'... 'better die than borrow' ...'Dont Forget', 'Dont borrow' ... how many times have we heard this and say this to others ?! Then come along 2 Professors passionately imploring Executives to 'Forget, borrow' in order to 'learn'. Starting with the author's categorisation of 'innovation' (helps reduce clutter), to clarifying different approaches, and then laying a simple framework. Knowledge and Learning doesnt always have to be complex. The authors take a walk-in-the-park, approach and pass on their conviction that 'Strategic innovation can be made to happen'. We dont all have to wait for the apple to fall on Newton's head !Was this review helpful? Yes NoThank you for your feedback. Report this reviewThank you, this review has been flagged.
Posted December 30, 2005
Innovation is an imperative for the long term health of businesses today. With the ongoing change in technology, consumer preferences and demographics, strategic innovation is key for companies to grow and win in the expanding global economy. Most established companies have well defined processes for reviewing business opportunities and driving the decision process. While these processes are established to optimize the decisions for current business models, they can often become barriers in assessing future strategic opportunities. In '10 Rules for Strategic Innovators From Idea to Execution' Vijay Govindarajan and Chris Trimble provide an innovative and insightful approach to stepping outside the traditional boundaries of businesses which can often constrain growth. Understanding what works well for the business today, while having strategic flexibility for assessing future business models will truly accelerate growth. Their process of 'Theory Focused Planning' takes the innovator outside these constraints to assess future opportunities to unveil their real value proposition.Was this review helpful? Yes NoThank you for your feedback. Report this reviewThank you, this review has been flagged.
Posted January 1, 2006
The business press frequently features stories of entrepreneurs who have left large corporations to develop innovative ideas. Yet, large corporations have assets such as well-established brands, distribution channels, and customer bases that can accelerate the development of new ideas. 10 Rules for Strategic Innovators provides a roadmap for large corporations that want to foster the development of new business concepts in way that insulates them from standard corporate processes but allows them to draw on valuable corporate assets. This book is full of rich case examples and will be very helpful to any senior executive who wants to launch a new business venture within a corporate environment.Was this review helpful? Yes NoThank you for your feedback. Report this reviewThank you, this review has been flagged.
Posted December 17, 2005
Vijay Govindarajan and Trimble are masters of story telling. The book makes a great read with a good mix of academic insight with the case studies. Many organizations in their quest for innovation miss the boat due to poor execution in the field, this book has some great lessons for all those that dare to innovate in the new world. Currently as I face similar issues I find this book a very helpful tool on our efforts at dealing with our innovation challenges. I strongly recommend and believe its an outstanding piece of work.Was this review helpful? Yes NoThank you for your feedback. Report this reviewThank you, this review has been flagged.
Posted December 16, 2005
In markets that are becoming increasingly commoditized, business leaders face a painful choice ¿ quickly find meaningful ways to differentiate or let the business go into decline. In such an environment where competition is becoming global and customers are more discriminating, traditional market leaders have to scramble to uncover novel ideas that will give them some form of tangible differentiation through a mix of innovative products and services. Trying to accomplish these central strategic goals in a cost effective manner has become crucial to the survival of such firms. Many firms such as GE have embraced these ideas and elevated them to a rally cry like ¿imagination breakthroughs.¿ In this market for new ideas, there are very few new ideas on how market leaders should actually go about pursuing such new ideas. This new book is perhaps one of the first to provide a concrete road map for business leaders on not just what it means to be innovative but how to actually get it done. The authors provide a very practical roadmap that clearly delineates some of the key elements that firms must embrace to embark on this journey. Using concrete examples of firms that have walked this path, the authors provide a very accessible set of practical advice for those interesting in following it as well. A must read for those who would like to go beyond just knowing management ideas to how to actually practice them.Was this review helpful? Yes NoThank you for your feedback. Report this reviewThank you, this review has been flagged.
Posted December 19, 2005
'Ten Rules for Strategic Innovators' is a must read for any business leader seeking a how to road map for executing breakthrough profitable growth initiatives. Govindarajan and Trimble provide a practical guide to address the transformational changes required for successful execution of strategic innovation in mature companies.Was this review helpful? Yes NoThank you for your feedback. Report this reviewThank you, this review has been flagged.
Posted December 4, 2005
The book provides many insights regarding the traps that prevent managers and companies from bringing fresh new ideas to life. The 10 Rules is a terrific blend of frameworks and real life examples that helps the reader relate the concepts to their own situation. For example I found the three organizational challenges of forgetting the past, borrowing ideas and re-learning how to learn have helped leaders who want to break new ground but who seem stuck. Once we talk about these concepts the new ideas and strategies see to flow very easily. The book is a wonderful source of ideas and advice.Was this review helpful? Yes NoThank you for your feedback. Report this reviewThank you, this review has been flagged.
Posted December 1, 2005
Perhaps no other topic is as important as Innovation for managers in contemporary business organizations. By most accounts, innovation remains the sole source of sustainable growth and competitive advantage in many industries. Govindarajan and Trimble address a key issue in innovation in this book: the execution of an innovative idea. And, the authors focus specifically on 'strategic innovations' - innovations that are based on strategic experiments to understand and test unproven business models and that have the potential to deliver significantly high revenue growth. The book is really based on the idea that to successfully execute such strategic innovations, organizations will need to forget (prior business assumptions), borrow (from existing strong assets), and learn (on a continuous basis to manage uncertainties). VG and Trimble show that the challenges associated with the forget-borrow-learn can only be addressed by paying careful attention to the organization's inner logic of structure, staff, culture, and systems (which the authors refer to as `organizational DNA'). The authors use a number of detailed case studies to demonstrate their concepts and to derive some very insightful execution ideas. In particular, I liked the case study of NY Times Digital. The discussion in the various chapters leads to ten rules of execution of strategic innovation that the authors describe in the last chapter through the story of Analog Devices Inc. (ADI). Perhaps, the most important rule is rule 1 itself which underlines the importance of execution: 'In all great innovations, the great idea is only Chapter 1'. Overall, the book is well written and highly readable with lots of interesting real-world stories. And, what makes this book quite distinct from most of the other books on innovation is its focus on innovation execution - the detailed treatment of this topic provides a wealth of practical ideas to ensure successful execution of strategic innovations. Great book! Highly recommended!Was this review helpful? Yes NoThank you for your feedback. Report this reviewThank you, this review has been flagged.