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A hands-on workbook to guide you through a revolutionary approach to mission-based strategic planning!
In Ten Steps to Fundraising Success, two of the country's leading fundraising experts Mal Warwick and Stephen Hitchcock show you how to implement a fundraising strategy that goes beyond simply raising money to meet your organization's financial requirements. Step-by-step, Warwick and Hitchcock show you how to develop a mission-driven fundraising strategy that is based on Warwick's highly successful Five Strategies approach. The workbook and CD-ROM — which can be used independently or in conjunction with The Five Strategies for Fundraising Success — offer you the additional advantages of electing and crafting your own strategic plans right on the page, and analyzing the results.
Figure, Tables, and Exercises.
About the Authors.
Introduction: Before You Take Your First Step.
Step One: Assess Your Organization's Current Fundraising Efforts.
Step Two: Assess the Fundraising Strengths and Weaknesses of Your Board Members and Staff.
Step Three: Assemble the Team to Select the Best Fundraising Strategy.
Step Four: Weigh the Costs and Benefits of the Five Strategies for Fundraising Success.
Step Five: Choose the Fundraising Strategy That's Right for Your Organization's Mission.
Step Six: Set Fundraising Goals That Support Your Fundraising Strategy.
Step Seven: Turn Fundraising Goals into Achievable Objectives.
Step Eight: Choose the Right Tactics for Your Fundraising Strategy and Goals.
Step Nine: Create a Master Calendar and Keep on Track.
Step Ten: Measure Your Organization's Progress.
Glossary of Key Terms.
How to Use the CD-ROM.