Ten Steps to Innovation Heaven: How to create future growth and competitive strength

Ten Steps to Innovation Heaven: How to create future growth and competitive strength

by Howard Wright
     
 

Innovation (that combination of invention and exploitation) has, for the past 10 years, been seen as vital to the success of businesses around the world. The amount of time devoted to discussing innovation at the recent World Economic Forum held at Davos clearly shows its continued importance. Innovation promises a lot, and many companies (big and small) recognize

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Overview

Innovation (that combination of invention and exploitation) has, for the past 10 years, been seen as vital to the success of businesses around the world. The amount of time devoted to discussing innovation at the recent World Economic Forum held at Davos clearly shows its continued importance. Innovation promises a lot, and many companies (big and small) recognize its potential. Yet, companies have found how difficult it can be to implement successfully innovation programs and strategies. This book, by a leading innovation practitioner and consultant, seeks to help individuals and companies achieve their innovation ambitions. The author highlights the key reasons for companies failing in innovation and how they can be avoided. He then provides a practical, ten-step framework for planning and implementing innovation projects, which any company can apply. This book provides genuine insight and understanding of the factors that can make or break an innovation project.

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Product Details

ISBN-13:
9781905736058
Publisher:
Marshall Cavendish Books, Limited
Publication date:
03/01/2007
Pages:
224
Product dimensions:
6.30(w) x 9.30(h) x 0.90(d)

Related Subjects

Meet the Author

Howard Wright is a consultant and leading thinker in the field of business innovation. He speaks and lectures around the world. He was previously the head of innovation for Royal Mail Group.

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