Terms of Engagement: New Ways of Leading and Changing Organizations

by Richard Axelrod

Overview

NEW EDITION, REVISED AND UPDATED Building engagement is crucial for every organization. But the traditional top-down coercive change management paradigm--in which leaders "light a fire" under employees--actually discourages engagement. Richard Axelrod offers a better way. After debunking six common change management myths, he offers a proven, practical strategy for getting everyone--not just select committees or working groups--enthusiastically committed to organizational transformation. This revised edition features new interviews--everyone from the vice president of global citizenship at Cirque du Soleil to a Best Buy clerk--and new neuroscience findings that support Axelrod's model. It also shows how you can foster engagement through everyday conversations, staff meetings, and work design.

Product Details

ISBN-13:	9781605099590
Publisher:	Berrett-Koehler Publishers
Publication date:	09/07/2010
Sold by:	Barnes & Noble
Format:	eBook
Pages:	240
File size:	3 MB

About the Author

Richard (Dick) Axelrod is a founder of, and principal in, The Axelrod Group, Inc. – a consulting firm focusing on employee-involvement to affect large-scale organizational change. Before forming The Axelrod Group, Dick was an organization development manager for General Foods, which was the first company in America to use self-directed work teams (a strategy whose philosophy made a great impact on the young manager). He now brings twenty-five years of consulting and teaching experience to his work, with clients including Boeing, Coca-Cola, Corning, First Union, Ford, Harley-Davidson, Hewlett-Packard, Intel, Kraft, and 3M.

Foreword author Peter Block is an organizational development guru and author of many successful books including Flawless Consulting and Community.