Tested Advertising Methods

Tested Advertising Methods

by John Caples, Fred E. Hahn
     
 

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A legend in advertising for more than 60 years, John Caples still serves as a guide to generations of creative marketing people. Now his classic work on how to create successful advertising has been updated by respected advertising consultant Fred Hahn. It retains all the clarity, candid analysis, time-tested experience and invaluable award-winning ideas from the

Overview

A legend in advertising for more than 60 years, John Caples still serves as a guide to generations of creative marketing people. Now his classic work on how to create successful advertising has been updated by respected advertising consultant Fred Hahn. It retains all the clarity, candid analysis, time-tested experience and invaluable award-winning ideas from the original, while bringing it right up-to-the-minute on the many new changes in the field.

Product Details

ISBN-13:
9780132446099
Publisher:
Prentice Hall Professional Technical Reference
Publication date:
03/28/1997
Series:
Business Classics Series
Edition description:
REVISED
Pages:
320
Product dimensions:
6.26(w) x 9.31(h) x 1.12(d)

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