Tested Sentences That Sell

Tested Sentences That Sell

by Dr. Robert C. Worstell
     
 
To understand advertising, you need to understand salesmanship.

Both are filled with mis-steps, gimmicks, and frauds.

Advertising is widely understood to be �Salesmanship in Print.� Understanding what makes a successful salesman then gives you the basics of what will make successful ads. With this tested collection of solutions, any person is well

Overview

To understand advertising, you need to understand salesmanship.

Both are filled with mis-steps, gimmicks, and frauds.

Advertising is widely understood to be �Salesmanship in Print.� Understanding what makes a successful salesman then gives you the basics of what will make successful ads. With this tested collection of solutions, any person is well on their way to understanding human nature and how to approach prospects in order that marketing becomes routinely effective.

Only when a person knows to test and re-test everything they find will success show up. During 10 years of research, Wheeler tested over 105,000 words and phrases on more than 19 million people, resulting in the development of his �5 Wheeler Points�.

These principles as powerful today as they were when this book was originally published in 1937. Even as things change, technology transforms, business evolves � human nature has stayed the same.

Get your copy today and Master these secrets for yourself.

Product Details

ISBN-13:
2940149659302
Publisher:
Midwest Journal Press
Publication date:
07/27/2014
Series:
Masters of Marketing Secrets , #11
Sold by:
Barnes & Noble
Format:
NOOK Book
Pages:
229
File size:
381 KB

Meet the Author

Dr. Robert C. Worstell has a long history of research and publishing in the genre's of self-help and practical business. As founder of Midwest Journal Press, he's published numerous books in these areas while continuing his research into helping people find the tools they need to improve their lives and those of others around them.

Elmer Wheeler discovered his principles for sales success by working with struggling retail stores and door-to-door salesmen during the worst economic crisis in American history... the Great Depression that lasted from 1929 to 1939. As president of the Tested Selling Institute, Elmer Wheeler tested 105,000 phrases for 5,000 different products on 19,000,000 people to find the single most effective way to sell each product. He wrote 21 books on sales. Many made the New York Times Best Seller List, something unheard of for sales manuals. Wheeler was voted the most outstanding public speaker in America. He gave his famous speech, "Selling the Sizzle�, more than 6,000 times to over 2 million people.

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